Brad Parscale was born on January 3,1976 and is an American digital consultant and political advisor who served as the senior adviser for data and digital operations for Donald Trump's 2020 presidential campaign.
36 Facts About Brad Parscale
2.
Brad Parscale previously served as the digital media director for Donald Trump's 2016 presidential campaign and as campaign manager for Donald Trump's 2020 presidential campaign from February 2018 to July 2020, being replaced by Bill Stepien.
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In June 2016, Brad Parscale was officially named digital media director for the Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy, like radio and television placements.
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Brad Parscale's father, Dwight Parscale, was an assistant attorney general in Kansas who ran unsuccessfully for Congress in 1974 at age 28 as a Democrat.
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Dwight Parscale owned a restaurant and operated a string of other businesses over the years, with Brad's mother, Rita.
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Brad Parscale then attended two junior colleges, playing basketball well enough to get an athletic scholarship at the University of Texas at San Antonio.
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Brad Parscale's father relocated NewTek to San Antonio while Parscale was playing basketball there.
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Brad Parscale left UT-San Antonio after one year; a knee injury cost him his sports scholarship.
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Brad Parscale transferred to Trinity University, in San Antonio, where he earned a bachelor's degree in finance, international business and economics, graduating in 1999.
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Brad Parscale moved to Orange County, California, following graduation from college, to work for his father, then the CEO of animation-software company Electric Image; Brad Parscale worked as the sales manager.
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Brad Parscale filed for bankruptcy in August 2002, and Parscale and his parents returned to San Antonio.
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Brad Parscale has said that he started the company with an initial investment of $500; real estate records show that he owned three San Antonio homes at the time.
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In early 2013, Brad Parscale was running another company, DevDemon, which marketed add-ons for web development; in a technology investment partnership ; and was involved in a physical therapy business.
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In mid-2017, Brad Parscale spun off his political work to a new company, Brad Parscale Strategy, and relocated that business to Florida.
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Between October and December 2015, Giles-Brad Parscale was paid $21,000 by the Trump campaign.
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Brad Parscale was the head of data science and research, which included polling.
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Brad Parscale heavily used employees from Facebook, Twitter, Google, and other platforms for the campaign advertisements and embedded them on his staff to navigate the Facebook, Twitter, and Google platforms so that his staff could utilize all capabilities of these platforms.
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Brad Parscale did not have data scientists or any digital team during the Republican primary and did much of the social media advertising from his own home.
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Brad Parscale was able to utilize Facebook advertising to directly target individual voters in swing states.
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Brad Parscale later said that he was able to target specific audiences who cared about infrastructure and promoted Trump and his message of improving American infrastructure.
21.
Brad Parscale set up a major grassroots campaign on Facebook that brought in funding quickly from across the US Brad Parscale attributed the success of his vast social media presence to using the assistance offered by companies such as Facebook, Twitter, Snapchat, and Google.
22.
Brad Parscale said that because the Trump campaign intended to spend $100 million on social media, companies in that area were prepared to assist the campaign in using that money effectively.
23.
On March 2,2018, Brad Parscale founded "firewall company" Red State Data and Digital to allow working with the America First super PAC during the midterm elections, which Brad Parscale said did not violate election rules prohibiting coordination between a campaign and a super PAC.
24.
In March 2020, The New York Times reported that Brad Parscale was paying $15,000 a month to Lara Trump and Kimberly Guilfoyle, the wife and girlfriend respectively of Eric Trump and Donald Trump Jr.
25.
In June 2020, while working to get supporters to an upcoming campaign rally with President Trump in Tulsa, Oklahoma, Brad Parscale reported that he had received over 800,000 requests for tickets to the event, according to The Washington Times.
26.
On July 15,2020, Trump tweeted that Brad Parscale would be replaced in the role of campaign manager by Bill Stepien, but that Brad Parscale would continue to advise the campaign.
27.
Brad Parscale's spending decisions for the Trump campaign were questioned after his departure as campaign manager.
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Brad Parscale was the only one of Trump's first four campaign managers to give Trump's campaign a maximum contribution for the 2020 election.
29.
On September 30,2020, Brad Parscale provided a statement to Politico announcing that he was "stepping away from my company and any role in the campaign for the immediate future to focus on my family and get help dealing with the overwhelming stress"; campaign communications director Tim Murtaugh confirmed the statement.
30.
Brad Parscale argued that Trump's response to the COVID-19 pandemic ultimately led to his defeat, but echoed Trump's claims of voter fraud as a factor.
31.
On July 12,2022, the 7th hearing of the United States House Select Committee on the January 6 Attack reported that after the attack, Brad Parscale exchanged text messages with senior campaign advisor and "Save America" rally liaison Katrina Pierson.
32.
One month later, Brad Parscale tweeted the following message to his Twitter followers, but addressed it directly to the ex-President:.
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Brad Parscale became a father in July 1999, several weeks after graduating from college.
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Brad Parscale's daughter's mother was a 22-year-old woman whom he had met while she was working at a San Antonio tanning salon.
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Brad Parscale filed for divorce in August 2004; the divorce was finalized in October 2007.
36.
Brad Parscale was detained and involuntarily committed and psychiatrically examined under terms of the Baker Act.