Brand name equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components.
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Brand name equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components.
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Brand name owners manage their brands carefully to create shareholder value.
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Brand name advertisers began to imbue goods and services with a personality, based on the insight that consumers searched for brands with personalities that matched their own.
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Brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category.
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For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices.
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Brand name identity includes both the core identity and the extended identity.
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Brand name's attributes are a set of labels with which the corporation wishes to be associated.
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Brand name awareness is a key step in the customer's purchase decision process, since some kind of awareness is a precondition to purchasing.
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Brand name awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods.
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Brand name recognition is one of the initial phases of brand awareness and validates whether or not a customer remembers being pre-exposed to the brand.
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Brand name recognition refers to consumers' ability to correctly differentiate a brand when they come into contact with it.
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Brand name recognition is often the mode of brand awareness that operates in retail shopping environments.
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Brand name communication is important in ensuring brand success in the business world and refers to how businesses transmit their brand messages, characteristics and attributes to their consumers.
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Brand name identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.
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Brand name identity is what the owner wants to communicate to its potential consumers.
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Brand name can be used to attract customers by a company, if the brand of a company is well established and has goodwill.
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Brand name trust is the intrinsic 'believability' that any entity evokes.
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Brand name trust is often used as an important part of developing the portrayal of the business globally.
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Brand name parity is the perception of the customers that some brands are equivalent.
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Exactly how the company name relates to product and services names forms part of a brand architecture.
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Brand name sells its Elizabeth Arden brand through department stores and line of skin care products at Walmart with the "skin simple" brand name.
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Brand name protection is the set of preventive, monitoring and reactive measures taken by brand owners to eliminate, reduce or mitigate these infringements and their effect.
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