Brand name equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components.
| FactSnippet No. 1,202,312 | 
Brand name equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components.
| FactSnippet No. 1,202,312 | 
Brand name owners manage their brands carefully to create shareholder value.
| FactSnippet No. 1,202,313 | 
Brand name advertisers began to imbue goods and services with a personality, based on the insight that consumers searched for brands with personalities that matched their own.
| FactSnippet No. 1,202,314 | 
Brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category.
| FactSnippet No. 1,202,315 | 
For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices.
| FactSnippet No. 1,202,316 | 
Brand name identity includes both the core identity and the extended identity.
| FactSnippet No. 1,202,317 | 
Brand name's attributes are a set of labels with which the corporation wishes to be associated.
| FactSnippet No. 1,202,318 | 
Brand name awareness is a key step in the customer's purchase decision process, since some kind of awareness is a precondition to purchasing.
| FactSnippet No. 1,202,319 | 
Brand name awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods.
| FactSnippet No. 1,202,320 | 
Brand name recognition is one of the initial phases of brand awareness and validates whether or not a customer remembers being pre-exposed to the brand.
| FactSnippet No. 1,202,321 | 
Brand name recognition refers to consumers' ability to correctly differentiate a brand when they come into contact with it.
| FactSnippet No. 1,202,322 | 
Brand name recognition is often the mode of brand awareness that operates in retail shopping environments.
| FactSnippet No. 1,202,323 | 
Brand name communication is important in ensuring brand success in the business world and refers to how businesses transmit their brand messages, characteristics and attributes to their consumers.
| FactSnippet No. 1,202,324 | 
Brand name identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.
| FactSnippet No. 1,202,325 | 
Brand name identity is what the owner wants to communicate to its potential consumers.
| FactSnippet No. 1,202,326 | 
Brand name can be used to attract customers by a company, if the brand of a company is well established and has goodwill.
| FactSnippet No. 1,202,327 | 
Brand name trust is the intrinsic 'believability' that any entity evokes.
| FactSnippet No. 1,202,328 | 
Brand name trust is often used as an important part of developing the portrayal of the business globally.
| FactSnippet No. 1,202,329 | 
Brand name parity is the perception of the customers that some brands are equivalent.
| FactSnippet No. 1,202,330 | 
Exactly how the company name relates to product and services names forms part of a brand architecture.
| FactSnippet No. 1,202,331 | 
Brand name sells its Elizabeth Arden brand through department stores and line of skin care products at Walmart with the "skin simple" brand name.
| FactSnippet No. 1,202,332 | 
Brand name protection is the set of preventive, monitoring and reactive measures taken by brand owners to eliminate, reduce or mitigate these infringements and their effect.
| FactSnippet No. 1,202,333 |