Brandalism is a movement that practices 'culture jamming' – a campaigning technique that uses mass-marketing tools subversively to criticise consumerism, advertising and mass media.
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13 Facts About Brandalism
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The art sought to protest against what Brandalism activists called the “greenwashing” of the UN Climate Change talks, and “the links between advertising, consumerism, fossil fuel dependency and climate change".
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3.
Across Paris, Brandalism activists covered over posters from JC Decaux, an outdoor advertising multi-national corporation and major sponsor of the climate conference.
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4.
In November 2020, Brandalism activists covered more than 250 billboards and bus stop advertising spaces across 10 cities in the United Kingdom with satirical advertisements targeting HSBC, a British multinational investment bank.
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5.
Brandalism campaigners produced satirical advertisements accusing HSBC of “climate colonialism” and protesting against its investment in fossil fuels, links to deforestation and alleged involvement in human rights abuses.
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6.
Brandalism movement is a form of grassroots campaigning that seeks to evoke change and promote awareness about various political issues through creative activism.
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7.
Brandalism specifically focuses on the relationship between advertising, consumerism and the environment, seeking to challenge the use of corporate advertising in public spaces.
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8.
Brandalism projects have historically been launched during large events with significant political causes or consequences.
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9.
Common ideological themes of Brandalism advertisements include progressivism, anti-capitalism, anti-consumerism and environmentalism.
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10.
Artistic techniques and forms used by Brandalism artists are often dependent on the resources available to them or the resources they can borrow from nearby artists.
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11.
Brandalism involves activities that are considered illegal in many parts of the world.
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12.
Brandalism involves the satirical adaptation of corporate advertisements for the purpose of criticising corporations and the presence of corporate advertising in public spaces.
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13.
In many cases, the subverted advertisements distributed by Brandalism artists are deliberately intended to look similar to the original advertisement.
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