13 Facts About Color psychology

Color psychology is the study of hues as a determinant of human behavior.

Color psychology looked to alchemy to further his understanding of the secret language of color, finding the key to his research in alchemical transmutation.

Color psychology's work has historically informed the modern field of color psychology.

Color psychology affects how people perceive the edibility and flavor of foods and drinks.

Color psychology found heterosexual men and women dressed in red were significantly more likely to attract romantic attention than women dressed in any other color.

Color psychology should be carefully selected to align with the key message and emotions being conveyed in a piece.

Color psychology is a very influential source of information when people are making a purchasing decision.

Color psychology mapping provides a means of identifying potential logo colors for new brands and ensuring brand differentiation within a visually cluttered marketplace.

Color psychology affects people's perceptions of a new or unknown company.

Color psychology is used as a means to attract consumer attention to a product that then influences buying behavior.

Color psychology is not only used in products to attract attention, but in window displays and stores.

One intersection where color psychology could be of use to art therapists is in evaluating what certain colors mean to clients when they use them to create art pieces.

Since color is such an important element in how people interpret their environment, color psychology can enhance the feeling of immersion in people that play video games.