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10 Facts About Cracker Jack

1.

Cracker Jack is an American brand of snack food that consists of molasses-flavored, caramel-coated popcorn, and peanuts, well known for being packaged with a prize of trivial value inside.

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2.

The Cracker Jack brand has been owned and marketed by Frito-Lay since 1997.

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3.

In 1896, the first lot of Cracker Jack was produced, the same year the product's name and tagline "The More You Eat, the More You Want", were registered.

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4.

Sailor Cracker Jack was modeled after Robert Rueckheim, grandson of Frederick.

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5.

Cracker Jack Company was purchased by Borden in 1964 after a bidding war with Frito-Lay and was manufactured for years in Northbrook, Illinois.

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6.

Borden sold the brand to Frito-Lay parent PepsiCo in 1997, and Cracker Jack was quickly incorporated into the Frito-Lay portfolio.

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7.

In 2013, Frito-Lay announced that Cracker Jack would undergo a slight reformulating, adding more peanuts and updating the prizes to make them more relevant to the times.

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8.

Cracker Jack is known for being commonly sold at baseball games and is mentioned in the American standard "Take Me Out to the Ball Game".

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9.

Cracker Jack sponsored CBS Television's On Your Account, which was televised on 130 stations nationally.

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10.

Cracker Jack originally included a small "mystery" novelty item referred to as a "Toy Surprise" in each box.

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