Dee Brock is the founder and first director of the Dallas Cowboys Cheerleaders.
27 Facts About Dee Brock
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Dee Brock brought the squad to the Cowboys first Super Bowl appearance in 1971 at Super Bowl V Originally a co-ed squad consisting of high school students, the squad was later rebranded by Brock as an all-girl group.
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Dee Brock was responsible for racially integrating the squad in 1965 and designing the first iteration of the now-famous uniform.
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Dee Brock was an educator in Texas and taught in the public schools.
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Dee Brock was a teacher at Thomas Jefferson High School in Dallas until 1966 and helped found Dallas College El Centro Campus, the first campus of Dallas College.
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Dee Brock went on to serve as senior vice president of educational programming and director of adult-learning programming at PBS in Washington, DC.
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Dee Brock was born on June 7,1930, in Covington, Oklahoma and grew up in Wright City, Texas.
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Dee Brock's father was a union organizer at Sinclair Oil who later ran a jukebox business and owned a drugstore.
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Dee Brock was a member of her New London high school's cheerleading squad.
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Dee Brock earned a bachelor's degree in 1950 and a master's degree in English 1956 from the University of North Texas.
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Dee Brock earned a doctorate degree from North Texas in 1985.
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Dee Brock worked as a schoolteacher in the Dallas Public School District from 1952 to 1966, teaching at Thomas Jefferson High School.
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Dee Brock founded the East Texas Book Fest in 2013.
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Dee Brock served as senior vice president of educational programming and director of adult-learning programming at PBS.
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Dee Brock worked as a fashion model, debuting a Christian Dior gown at the New Look Fashion Show and walking the runway for Neiman Marcus.
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Dee Brock suggested recruiting high school students from the local 71schools to work for free, instead of hiring models.
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Dee Brock was paid $600 a year to manage and coach the co-ed squad, which were called "The Cowbelles and their Beaux".
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In 1969, Dee Brock dropped male cheerleaders from her program, making it an all-girl squad.
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In 1965, Dee Brock went to Schramm to lobby for integrating the squad, advocating for Black cheerleaders.
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Dee Brock brought on Frances Roberson, a teacher from an all-Black school, to work with her to integrate the squad.
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In 1971, the Dallas Cowboys went to the Super Bowl V but Schramm wouldn't pay for the cheerleaders to attend so Dee Brock asked for a sponsor on a local television station.
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In 1972, after the team moved into Texas Stadium, Dee Brock decided to rebrand.
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Dee Brock met with Schramm and decided that the cheerleaders should be older, ages eighteen to mid-twenties, and that they should do more dancing and less chanting.
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Dee Brock hired a choreographer named Texie Waterman, splitting her own salary to pay Waterman.
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Dee Brock ran the Dallas Cowboys Cheerleaders until the mid-1970s, retiring at the end of the 1975 season.
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Dee Brock was awarded a Lifetime Achievement Award by the Dallas Cowboys Cheerleaders in June 2022.
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Dee Brock was married to Bob Brock, a society reporter with the Dallas Times Herald, and had three sons.