11 Facts About Digiday

1.

Digiday is an online trade magazine for online media founded in 2008 by Nick Friese.

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2.

Digiday provides daily online news about advertising, publishing, and media, and produces events such as industry summits and awards galas.

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3.

Digiday depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from advertising, branded content, sponsored content, and career listings, and the other half coming from hosting events and conducting awards programs.

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4.

Digiday has a podcast series covering client, agency, and media perspectives.

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5.

From 2008 to 2017, Digiday hosted over 250 events, such as the annual Digiday Mobile conference held in New York City.

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6.

Digiday has a podcast series covering client, agency, and media perspectives.

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7.

In 2018, Digiday provoked controversy with an article titled "Why agencies are skipping SXSW this year", which was criticized by local business figures as underestimating the relevance of the SXSW festival.

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8.

Friese stated that he "plans to take the same approach to Glossy as it took with Digiday", beginning with news reporting and eventually expanding to conferences and other events to drive revenue.

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9.

Digiday succeeded Brian Morrissey, who joined Digiday from Adweek in 2011.

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10.

In October 2013, Digiday hired HBO marketing manager Emily Wilcox as its first marketing director.

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11.

In September 2015, Digiday hired Paul Kontonis, formerly senior VP of strategy for Collective Digital Studio, and president of the Global Online Video Association, as its new chief marketing officer and chief communications officer.

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