20 Facts About Digital marketing

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones.

However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites.

In 2007, Digital marketing automation was developed as a response to the ever evolving Digital marketing climate.

Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices' capable of accessing digital media led to sudden growth.

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Digital marketing is referred to as 'online marketing', 'internet marketing' or 'web marketing'.

Worldwide digital marketing has become the most common term, especially after the year 2013.

Nonlinear Digital marketing strategies involve efforts to adapt the advertising to different platforms, and to tailor the advertising to different individual buyers rather than a large coherent audience.

Some studies indicate that consumer responses to traditional Digital marketing approaches are becoming less predictable for businesses.

One of the key objectives of modern digital marketing is to raise brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand.

One of the major changes that occurred in traditional marketing was the "emergence of digital marketing", this led to the reinvention of marketing strategies in order to adapt to this major change in traditional marketing.

Digital marketing activity is still growing across the world according to the headline global marketing index.

Digital marketing media helps brands reach consumers to engage with their product or service in a personalized way.

ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search.

Digital marketing is facilitated by multiple Digital Marketing channels, As an advertiser one's core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand.

ICC Code has integrated rules that apply to marketing communications using digital interactive media throughout the guidelines.

Digital marketing planning is a term used in marketing management.

The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.

Digital marketing suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action.

Such changes to Digital marketing channels has prompted unprecedented and historic growth.