Gamestation was a chain of retail shops in the United Kingdom selling used and new video games, and was the second largest specialist video game retailer in the United Kingdom until it was acquired by Game in May 2007, a group which owns many different gaming stores throughout the United Kingdom and Europe.
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In March 2012, the Game Group went into administration and a number of Gamestation stores, including the company's flagship store in Birmingham New Street were closed.
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Game and Gamestation were purchased from the administrators by OpCapita.
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Gamestation was founded in 1993 in York, and by 2002, it had 64 stores across the United Kingdom.
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In October 2002, Gamestation was sold during the peak sales period of PlayStation 2, to American video rental giant Blockbuster who invested heavily in an aggressive store roll out program.
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The Gamestation brand was run in parallel with the parent company's Game brand.
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Gamestation was based at Unity House in Basingstoke from 2009 until its demise.
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On 8 March 2012, it was reported that both Game and Gamestation were heavily discounting stock in an attempt to minimise any debts ahead of administration, and it was duly confirmed on 26 March 2012, that Game Group had entered administration with PricewaterhouseCoopers and Ian Shepard stepped down as CEO.
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Gamestation advertised their Christmas promotions with the 'Fat Chris' character, which is a parody of Father Christmas.
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In 2010, Gamestation relaunched its Christmas campaign with a similar theme, "Talk to the Gamers".
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