Go-Set was the first Australian pop music newspaper, published weekly from 2 February 1966 to 24 August 1974, and was founded in Melbourne by Phillip Frazer, Peter Raphael and Tony Schauble.
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The first edition of Go-Set, dated 2 February 1966, was published with Schauble cited as editor because Frazer, a medical student, asked to be listed in the low-key role of designer and Panther, who had not registered for the military draft, was described as a feature writer.
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From 28 February 1966, the Go-Set office was three rooms at Charnwood Crescent, St Kilda until December 1970 when it relocated to Drummond Street, Carlton.
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Go-Set had become the indispensable chronicle of the local scene, described by Jim Keays, lead singer of The Masters Apprentices, as the Australian music bible.
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Go-Set developed an international focus when, in a promotional arrangement with BOAC airlines, Brett and Beard were flown to London and the USA.
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Go-Set's writing style represented his own stream of consciousness and came across in the same "bumbling" manner which was to later be a hallmark of his public persona.
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Go-Set then wrote feature stories and record reviews, and in December 1969 began editing Go-Set's counter-culture supplement, Core, which was influenced by the US magazine Rolling Stone.
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Go-Set reached its peak in circulation, with 72,000 copies per week, in June to December 1970.
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Sungravure was taken over by IPC Magazines, after which Go-Set's circulation declined with the final issue being on 24 August 1974.
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Go-Set initially worked behind the scenes as a "Talent Co-ordinator" but, from 1975, he became an on-screen host and developed a news and gossip segment titled Humdrum.
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