22 Facts About Google Ads

1.

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

FactSnippet No. 755,397
2.

Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.

FactSnippet No. 755,398
3.

Google Ads soon introduced the AdWords self-service portal to accommodate small businesses and those who wanted to manage their own campaigns.

FactSnippet No. 755,399
4.

In 2005, Google Ads started a campaign management service known as 'Jumpstart'.

FactSnippet No. 755,400
5.

In 2008, Google Ads launched the Google Ads Online Marketing Challenge, an in-class academic exercise for tertiary students.

FactSnippet No. 755,401
6.

However, Google Ads later clarified that this change would affect only short-term campaigns of less than 30 days and that for campaigns running more than 30 days, overage charges would be refunded.

FactSnippet No. 755,402
7.

In 2018, Bloomberg News reported that Google Ads had paid millions of dollars to Mastercard for its users' credit card data for advertising purposes.

FactSnippet No. 755,403
8.

Google Ads' system is based partly on cookies and partly on keywords determined by advertisers.

FactSnippet No. 755,404
9.

Google Ads uses these characteristics to place advertising copy on pages that they think might be relevant.

FactSnippet No. 755,405
10.

From June 2007, Google Ads banned AdWords adverts for student essay-writing services, a move which received positive feedback from universities.

FactSnippet No. 755,406
11.

Google Ads has a variety of specific keywords and categories that it prohibits that vary by type and by country.

FactSnippet No. 755,407
12.

In Early 2022, Google Ads has paused all ad sales in Russia in response to the ongoing crisis in Ukraine.

FactSnippet No. 755,408
13.

In March 2020, at the beginning of the Coronavirus crisis, Google Ads blocked all face masks keywords from being eligible for ad targeting as part of a policy to prevent companies from attempting to capitalize on the pandemic.

FactSnippet No. 755,409
14.

Conversion tracking is implemented by sending an identifier to the advertiser's website as a URL parameter, which is then used by advertiser to send conversions to Google Ads, allowing Google Ads to trace conversion back to the original click for reporting.

FactSnippet No. 755,410
15.

For most traffic, Google Ads sends a unique identifier for each click, allowing to determine source of conversion precisely.

FactSnippet No. 755,411
16.

Google Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to.

FactSnippet No. 755,412
17.

Google Ads found the website content to be advocating a political position, and restored the AdWords advertisement.

FactSnippet No. 755,413
18.

In December 2019, France fined Google €150 million for advertiser suspensions on Google Ads, arguing it had "abused its dominant position by adopting opaque and difficult to understand rules" which it was then free to "interpret and modify" at its own discretion.

FactSnippet No. 755,414
19.

Google Ads has come under fire for allowing AdWords advertisers to bid on trademarked keywords.

FactSnippet No. 755,415
20.

In 2004, Google Ads started allowing advertisers to bid on a wide variety of search terms in the US and Canada, including trademarks of their competitors and in May 2008 expanded this policy to the UK and Ireland.

FactSnippet No. 755,416
21.

In March 2010, Google Ads was involved with a trademark infringement case involving three French companies that own Louis Vuitton trademarks.

FactSnippet No. 755,417
22.

The lawsuit concerned if Google Ads was responsible for advertisers purchasing keywords that violate trademark infringement.

FactSnippet No. 755,418