22 Facts About Google Ads


Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

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Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.

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Google Ads soon introduced the AdWords self-service portal to accommodate small businesses and those who wanted to manage their own campaigns.

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In 2005, Google Ads started a campaign management service known as 'Jumpstart'.

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In 2008, Google Ads launched the Google Ads Online Marketing Challenge, an in-class academic exercise for tertiary students.

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However, Google Ads later clarified that this change would affect only short-term campaigns of less than 30 days and that for campaigns running more than 30 days, overage charges would be refunded.

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In 2018, Bloomberg News reported that Google Ads had paid millions of dollars to Mastercard for its users' credit card data for advertising purposes.

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Google Ads' system is based partly on cookies and partly on keywords determined by advertisers.

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Google Ads uses these characteristics to place advertising copy on pages that they think might be relevant.

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From June 2007, Google Ads banned AdWords adverts for student essay-writing services, a move which received positive feedback from universities.

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Google Ads has a variety of specific keywords and categories that it prohibits that vary by type and by country.

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In Early 2022, Google Ads has paused all ad sales in Russia in response to the ongoing crisis in Ukraine.

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In March 2020, at the beginning of the Coronavirus crisis, Google Ads blocked all face masks keywords from being eligible for ad targeting as part of a policy to prevent companies from attempting to capitalize on the pandemic.

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Conversion tracking is implemented by sending an identifier to the advertiser's website as a URL parameter, which is then used by advertiser to send conversions to Google Ads, allowing Google Ads to trace conversion back to the original click for reporting.

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For most traffic, Google Ads sends a unique identifier for each click, allowing to determine source of conversion precisely.

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Google Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to.

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Google Ads found the website content to be advocating a political position, and restored the AdWords advertisement.

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In December 2019, France fined Google €150 million for advertiser suspensions on Google Ads, arguing it had "abused its dominant position by adopting opaque and difficult to understand rules" which it was then free to "interpret and modify" at its own discretion.

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Google Ads has come under fire for allowing AdWords advertisers to bid on trademarked keywords.

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In 2004, Google Ads started allowing advertisers to bid on a wide variety of search terms in the US and Canada, including trademarks of their competitors and in May 2008 expanded this policy to the UK and Ireland.

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In March 2010, Google Ads was involved with a trademark infringement case involving three French companies that own Louis Vuitton trademarks.

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The lawsuit concerned if Google Ads was responsible for advertisers purchasing keywords that violate trademark infringement.

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