15 Facts About Guvera

Guvera was an online music and entertainment streaming service founded in 2008.

Guvera had agreements with the music labels in the regions where the product was available, which allowed for legal free music streams.

Guvera was a targeted advertising platform, which targeted ads at relevant music genres.

Guvera was available on web browsers, iOS, Android and the Windows Phone.

Guvera was initially funded by AMMA Private Investment out of Australia.

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Guvera raised about $50m from its base of about 1000 smaller sophisticated investors primarily made up of accounting firms and other financial services businesses.

Guvera was incorporated in 2008, and launched beta in Australia February 2010, and in the US March, 2010.

Guvera was initially released as a beta to a select group of users by invitation only.

In September 2011 Guvera moved into new headquarters in The Rocket in Robina, Gold Coast, Australia.

In March 2012, Guvera created a mobile platform and in December 2012, Guvera released mobile apps for IOS and Android in Australia.

In March 2014, Guvera signed an agreement with Lenovo to become its worldwide music partner, with Guvera's music streaming service pre-installed onto Lenovo mobile devices.

Guvera had bought Blinkbox Music as part of an agreement with Tesco that it would pay its employees a higher rate of redundancy payment if the business failed, which it did not honour.

In May 2016 Guvera won an international Gold at the Global App Design Awards.

Guvera began operating in only 5 markets: Australia, India, Indonesia, Saudi Arabia, and the United Arab Emirates and in July 2016, Darren Herft stepped down as CEO and founder Claes Loberg stepped into the position.

On 22 November 2017 it was reported that Guvera had lost their appeal against an earlier ruling, which found in favour of the former employees of Blinkbox Music.