Haidilao is not based on the flavor and excellence of the food, but rather, the competitive advantage that the chain holds is based on their customer service.
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Haidilao is not based on the flavor and excellence of the food, but rather, the competitive advantage that the chain holds is based on their customer service.
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Haidilao continued to develop its network abroad, entering the South Korean market in 2014, the Taiwanese and Japanese markets in 2015, and the Hong Kong market in 2017.
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In 2008, Haidilao planned to increase $600 million to $700 million in the Hong Kong IPO which could increase the popularity in the global market.
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In 2018, Haidilao raised nearly US$1 billion in a Hong Kong initial public offering .
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The IPO figures show that even though Haidilao faced some safety issues over the past two years, investors are still feeling positive of Haidilao growth in the future.
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Haidilao's concept is different when compared with other Chinese traditional hotpot in many aspects.
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Haidilao has a very strict rule when selecting food suppliers.
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Haidilao provides authentic Sichuan-style hotpot, and customers can pick four different soup bases in one pot, which is called a 4-broth pot.
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In 2013, Haidilao developed new services where customers could see each other by using video conference facilities and remotely videoconference with customers at other Haidilao restaurants.
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Since 2013, Haidilao opens for 24 hours a day and offers service of delivery food.
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People who order via online store,Haidilao provides service to help clean their facilities and return their tableware.
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Zhang Yong said that “Haidilao imported standards to the kitchen from America, which means that Haidilao can control the warehouse's temperature, washing machines replaced labor, and a modern distribution system.
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In 2019, Haidilao opened the first robot-aided hotpot restaurant in Beijing.
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Haidilao indicated that all stores need to have a “bright kitchen” which means that the kitchen is visible to all customers thanks to the installment of transparent glass and opening up of the space for visibility to all.
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Haidilao's 2019 annual report shows that there is an obvious decline in the table's turnover rate and same-store sales rate.
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Haidilao became a successful business case of Harvard Business School in 2009.
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Haidilao won the “Best Hot Pot”, “Outstanding Service, ” or “Outstanding Chinese Restaurant of the Year.
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