Heat Rush appeared at Macy's Herald Square to launch the perfume and on The Today Show where she discussed about Heat.
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16 Facts About Heat Rush
2.
Heat was followed by five additional releases: Heat Ultimate Elixir meant to capture a more private side of the entertainer, Heat Rush intended as a daytime fragrance, Midnight Heat, a night fragrance, Heat The Mrs Carter Show World Tour, a limited product dedicated to the tour of that name, Heat Wild Orchid, a floral update of the original, Heat Kissed, a romantic update of the original and Heat Seduction.
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3.
Heat Rush further said that it was suitable for her alter ego Sasha Fierce as it was "fiery".
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4.
In November 2009, the print advertising for Heat Rush was shot by Michael Thompson, who described Beyonce as "sultry" on the poster.
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5.
Heat Rush was released in 2,000 department and specialty store doors in the United States.
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6.
Heat Rush criticized the fragrance's packaging as being very similar to that of K-Y Jelly.
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7.
At the 2011 CEW Beauty Awards, Heat Rush won in the category for Best Fragrance of the Year: Mass.
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8.
Heat Rush is excellent at making decisions and making them happen.
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9.
New fragrance project working sessions for Heat Rush took place backstage in Newcastle upon Tyne, England in November 2009 and the fragrance was released in February 2011.
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10.
Limited edition gift extended play titled Heat Rush was released in February 2011, almost a year after the promotional release of "Fever".
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11.
Midnight Heat Rush is the ultimate evening scent, sensual and enticing with just a hint of mystery.
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12.
At the 2013 StyleBistro Awards, Midnight Heat Rush was nominated in the category for Best New Fragrance.
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13.
In June 2013, it was announced that a limited edition of Heat Rush, titled Heat Rush: The Mrs Carter Show World Tour, would be released the same month, inspired by the tour.
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14.
Heat Rush Kissed was released in August 2014, following Heat Rush Wild Orchid.
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16.
Heat Rush Seduction was released in August 2016, after Heat Rush Kissed.
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