Helvetica's goal is to design a new sans serif font that can compete in the Swiss market, as a neutral font that should not be given any additional meaning.
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Helvetica's goal is to design a new sans serif font that can compete in the Swiss market, as a neutral font that should not be given any additional meaning.
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The main influence on Helvetica was Akzidenz-Grotesk from Berthold; Hoffman's scrapbook of proofs of the design shows careful comparison of test proofs with snippets of Akzidenz-Grotesk.
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The design was popular: Paul Shaw suggests that Helvetica "began to muscle out" Akzidenz-Grotesk in New York City from around summer 1965, when Amsterdam Continental, which imported European typefaces, stopped pushing Akzidenz-Grotesk in its marketing and began to focus on Helvetica instead.
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The rights to Helvetica are now held by Monotype Imaging, which acquired Linotype; the Neue Haas Grotesk digitisation was co-released with Font Bureau.
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In 2007, director Gary Hustwit released a documentary film, Helvetica, to coincide with the fiftieth anniversary of the typeface.
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Large number of variants of Helvetica were rapidly released to expand on its popularity, including new weights and languages.
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Neue Helvetica uses a numerical design classification scheme, like Univers.
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Derivative designs based on Helvetica were rapidly developed, taking advantage of the lack of copyright protection in the phototypesetting font market of the 1960s onward.
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Florian Hardwig has described its display-oriented styles, with tight spacing, as more reminiscent of Helvetica as used in the 1970s from cold type than any official Helvetica digitisation.
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Microsoft's "Helv" design, later known as "MS Sans Serif", is a sans-serif typeface that shares many key characteristics to Helvetica, including the horizontally and vertically aligned stroke terminators and more-uniform stroke widths within a glyph.
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Some fonts based on Helvetica are intended for different purposes and have clearly different designs.
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