HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service.
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HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service.
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HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology in 2006.
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Later that year HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton.
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HubSpot introduced new software for personalizing websites for each visitor.
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In July 2017, HubSpot acquired Kemvi, which applies artificial intelligence and machine learning to help sales teams.
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In February 2021, Axios reported that HubSpot would be acquiring The Hustle, a content and email newsletter company focused on small business owners and entrepreneurs.
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In September 2021, HubSpot announced Yamini Rangan as their new CEO, while Brian Halligan stepped out from the role and became an Executive Chairman at the company.
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Additionally, HubSpot offers consulting services and an online resource academy for learning inbound marketing tactics.
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HubSpot promotes their inbound marketing concepts through their own marketing, and has been called "a prolific creator of content" such as blogs, social media, webinars and white papers.
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In November 2016, HubSpot launched HubSpot Academy, an online training platform that provides various digital marketing training programs.
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HubSpot has been described as unique because it strives to provide its customers with an all-in-one approach.
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HubSpot called the company a "digital sweatshop" in which workers had little job security.
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Later that month, HubSpot's founders gave an official response to the book, in which they addressed several, but not all, of Lyons' claims.
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In 2017, HubSpot was named seventh by CNBC as one of the best places to work.
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