17 Facts About Kantar Group

1.

Kantar Group is a data analytics and brand consulting company, based in London, England.

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2.

In October 2020, Kantar Group announced the appointment of Alexis Nasard as Chief Executive Officer, effective 30 December 2020.

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3.

In January 2022, Kantar Group announced it had acquired MindIT, a spin-out from Bologna University that specializes in machine-learning algorithms and AI.

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4.

On 10 May 2022, Kantar Group announced agreement for sale of Kantar Group Public business to Trilantic Europe [1].

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5.

Kantar Group IMRB is a multi-country market research, survey and business consultancy firm established in 1970 that offers a range of syndicated data and customized research services.

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6.

Kantar Group Millward Brown, now part of Kantar Group's Insights Division, is a global research agency specialising in advertising, marketing communications, media and brand equity research.

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7.

Kantar Group Added Value focused on brand marketing, consumer insight, innovation and communications optimisation.

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8.

Kantar Group Futures offered subscription services and consulting regarding future trends.

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9.

Formerly known as The Futures Company, Kantar Group Futures was formed through the integration of The Henley Centre, HeadlightVision, Yankelovich and TRU.

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10.

Kantar Group Retail was headquartered in London and has over 400 employees and offices in 15 markets around the globe.

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11.

Kantar Group Health provides data, analytics, and research to the life sciences industry.

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12.

Kantar Group Media offers a range of media insights and audience measurement services through the analysis of print, radio, TV, internet, cinema, mobile, social and outdoor media worldwide.

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13.

Kantar Group Media became Kantar Group's re branded insight, media evaluation and audience measurement company.

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14.

In 2014, Kantar Media acquired a majority stake in the issued share capital of Precise Media Group Holdings Limited in a £70 Million deal.

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15.

Kantar Group Media has within it organizational subsidiaries, such as Kantar Group Media North America, which are legal corporate entities in their own right.

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16.

Kantar Group Profiles was founded in 2000 and is headquartered in Warren, New Jersey, United States.

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17.

Kantar Group Profiles provides custom panels to address specific client needs.

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