Keds is an American brand of canvas shoes with rubber soles.
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Keds is an American brand of canvas shoes with rubber soles.
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Keds was founded in 1916 and was acquired by Stride Rite Corporation in 1979.
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Keds released "Kedettes", a line of washable high-heeled shoes for women, in 1938.
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In 1949, Pro-Keds were introduced as a line of sneakers designed for athletic performance.
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Pro-Keds were intended to compete with the industry standard, Converse.
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Pro-Keds were worn by NBA stars including Willis Reed, Kareem Abdul-Jabbar, Nate "Tiny" Archibald, JoJo White, Bob Love, Lou Hudson, Bob Lanier and "Pistol" Pete Maravich, as well as music icons, The Ramones.
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Keds has produced collaborative collections with companies including Kate Spade New York, Madewell, Opening Ceremony, Steven Alan and Alice + Olivia.
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In 2009, Keds launched a collaboration with Loomstate which was sold at Barneys.
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Keds launched the "Ladies First Since 1916" campaign in July 2015, which focuses on female empowerment and featured celebrities including Taylor Swift.
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Keds announced that its shoe manufacturing was moving to Michigan, in the U S for the first time in 35 years.
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