La Senza Corporation is a Canadian fashion retailer that sells women's lingerie and intimate apparel.
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La Senza Corporation is a Canadian fashion retailer that sells women's lingerie and intimate apparel.
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The La Senza brand is currently owned by Regent which operates and owns La Senza stores in Canada and the United States and uses a franchise model for the operation of stores outside Canada and the United States.
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At its peak, La Senza was the dominant lingerie retailer in Canada, with 322 corporate-owned stores across the country in January 2009.
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La Senza was founded in Canada by Laurence Lewin and Irving Teitelbaum, who opened the company's first store in 1990.
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In October 2006, La Senza was purchased by L Brands of Columbus, Ohio for $710 million CAD in cash, a company which already owned Victoria's Secret.
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Stuart Burgdoerfer, vice-president and CFO of L Brands, said of La Senza: “There are signs of optimism there, but we are not at all accepting of the current result that we have.
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La Senza's products focus on lingerie and nightwear but include loungewear, daywear, and accessories.
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From 2000 to 2006, La Senza was sold by L Brands in January 2019 to Regent and now operates as an independent company.
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In 2016, several La Senza stores opened in the United States on an experimental basis.
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On 23 December 2011, La Senza UK filed for administration citing "trading conditions" as one of the conditions for closure.
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La Senza stated that it had 2,600 UK staff at 146 stores and 18 concessions, and announced plans to close 80 stores.
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Lola and Coco by La Senza was a leisurewear collection launched in 2008, promoted by British dance group Booty Luv.
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Similar to Victoria's Secret, La Senza uses high-profile fashion models to endorse their product.
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