1. Masaru Emoto was a Japanese businessman, author and pseudoscientist who claimed that human consciousness could affect the molecular structure of water.
15 Facts About Masaru Emoto
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Masaru Emoto's 2004 book The Hidden Messages in Water was a New York Times best seller.
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Masaru Emoto's ideas had evolved over the years, and his early work revolved around pseudoscientific hypotheses that water could react to positive thoughts and words and that polluted water could be cleaned through prayer and positive visualization.
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Masaru Emoto was born in Yokohama and graduated from Yokohama Municipal University after taking courses in International Relations.
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Masaru Emoto worked in the Nagoya Office of the Yomiuri Shimbun newspaper, then founded the International Health Medical company in 1986.
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Masaru Emoto renamed it the "Vibration-o-Meter," became an operator himself, and started a business dealing in vibrations.
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Masaru Emoto was President Emeritus of the International Water For Life Foundation, a non-profit organization based in Oklahoma City in the United States.
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Masaru Emoto claimed that water exposed to positive speech and thoughts created visually "pleasing" ice crystals, and that negative intentions yielded "ugly" ice formations.
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Masaru Emoto held that different water sources produced different ice structures.
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Masaru Emoto held that these changes could be eliminated by exposing water to ultraviolet light or certain electromagnetic waves.
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In 2008, Masaru Emoto published his findings in the Journal of Scientific Exploration, a journal of the Society for Scientific Exploration that has been criticized for catering to fringe science.
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Masaru Emoto co-conducted and co-authored the work with Takashige Kizu of Emoto's own International Health Medical General Institute, and Dean Radin and Nancy Lund of the Institute of Noetic Sciences, which is on Stephen Barrett's Quackwatch list of questionable organizations.
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Masaru Emoto has been criticized for designing his experiments in ways that permit manipulation or human error.
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In 2003, James Randi published an invitation on his website, offering Masaru Emoto to take the One Million Dollar Paranormal Challenge, in which Masaru Emoto could have received US$1,000,000 if he had been able to reproduce the experiment under test conditions agreed to by both parties.
15.
Masaru Emoto's book The Hidden Messages in Water was a New York Times best seller.