13 Facts About Mass communication

Mass communication is the process of imparting and exchanging information through mass media to large segments of the population.

The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the attitude, opinion, or emotion of the people receiving the information.

Mass communication is practiced multiple mediums, such as radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet.

In social science, mass communication is a sub-field of communication studies.

Mass communication began when humans could transmit messages from a single source to multiple receivers.

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Mass communication has moved from theories such as the hypodermic needle model through more modern theories such as computer-mediated communication.

Mass communication had evolved into something that has gone down an unforeseen path where it has become something extremely complicated and has major unintentional repercussions on people.

Mass communication began as a term covering radio, print, and television but it was coined before the creation of the Internet, or the “Universal Medium”.

Mass communication is necessary for improving awareness and education surrounding public health issues.

Amidst the COVID-19 pandemic, mass communication has been crucial for educating the general public about precautionary measures needed to combat the spread of illness.

Mass communication methods surrounding the establishment of effective public health programs include news stories, paid media, and social and digital media.

The main focus of mass communication research is to learn how the content of mass communication affects the attitudes, opinions, emotions, and ultimately behaviors of the people who receive the message.

The National Communication Association is another major professional organization, which aids scholars and researchers within the field by promoting free and ethical Mass communication, and recognizing the study of all forms of Mass communication through inquiry rooted in humanist, social science-based, and aesthetic means.