20 Facts About Mass media

Mass media refers to a diverse array of media technologies that reach a large audience via mass communication.

Internet Mass media comprise such services as email, social Mass media sites, websites, and Internet-based radio and television.

Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website.

Mainstream Mass media are distinguished from alternative Mass media by their content and point of view.

Alternative media are "mass media" outlets in the sense that they use technology capable of reaching many people, even if the audience is often smaller than the mainstream.

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Many authors understand cross-Mass media publishing to be the ability to publish in both print and on the web without manual conversion effort.

Soon most forms of Mass media content were introduced on mobile phones, tablets and other portable devices, and today the total value of Mass media consumed on mobile vastly exceeds that of internet content, and was worth over $31 billion in 2007.

Mass media encompasses much more than just news, although it is sometimes misunderstood in this way.

Many news organisation claim proud traditions of holding government officials and institutions accountable to the public, while Mass media critics have raised questions about holding the press itself accountable to the standards of professional journalism.

Mass media printed the first book, a Latin Bible, on a printing press with movable type in 1453.

Whilst other forms of mass media are restricted in the type of information they can offer, the internet comprises a large percentage of the sum of human knowledge through such things as Google Books.

Mass media had the economics of linear replication: a single work could make money.

Class-dominant theory argues that the Mass media reflects and projects the view of a minority elite, which controls it.

Culturalist theory, which was developed in the 1980s and 1990s, combines the other two theories and claims that people interact with Mass media to create their own meanings out of the images and messages they receive.

Since the 1950s, when cinema, radio and TV began to be the primary or the only source of information for a larger and larger percentage of the population, these media began to be considered as central instruments of mass control.

The Mass media focus on African American in the contexts of crime, drug use, gang violence and other forms of anti-social behavior has resulted in a distorted and harmful public perception of African Americans.

Term "mass" suggests that the recipients of media products constitute a vast sea of passive, undifferentiated individuals.

However, interactive digital Mass media have been seen to challenge the read-only paradigm of earlier broadcast Mass media.

Whilst some refer to the mass media as "opiate of the masses", others argue that is a vital aspect of human societies.

Bennett's critique of 21st-century mass media argues that today it is more common for a group of people to be receiving different news stories, from completely different sources, and thus, mass media has been re-invented.