15 Facts About Maxwell House


Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world.

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Maxwell House's slogan is "Good to the last drop, " which is often incorporated into its logo and is printed on its labels.

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Maxwell House coffee has been owned and produced by several companies, starting with Cheek's company, Nashville Coffee and Manufacturing Company, then followed by General Foods, and Kraft Foods Inc.

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Maxwell House was said to be able to tell the origin of a coffee simply by smelling the green beans.

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Maxwell House was then sold to General Foods which took over the Maxwell House brand.

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Later, Maxwell House distanced itself from its original claim, admitting that the slogan was written by Clifford Spiller, former president of General Foods Corporation, and did not come from a Roosevelt remark overheard by Cheek-Neal.

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In 2009, Maxwell House ran a commercial featuring Roosevelt repriser Joe Wiegand, who tells the "Last Drop" story.

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Maxwell House was the sponsor of Maxwell House Coffee Time, which ran from 1937 to 1949 and featured Baby Snooks, Charles Ruggles, Frank Morgan, Topper, and George Burns and Gracie Allen over the years in a predominately radio comedy and variety format.

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Maxwell House sponsored The Goldbergs series on radio and later on television.

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Maxwell House was the sponsor of the radio version of Father Knows Best.

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Maxwell House was the long-time sponsor of the early television series Mama, based on the play and film I Remember Mama.

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One such 1970s campaign for Maxwell House featured the actress Margaret Hamilton, famous for playing the Wicked Witch of the West in the popular 1939 film The Wizard of Oz, as Cora, the general store owner who proudly announced that Maxwell House was the only brand she sold.

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Maxwell House was a well-known sponsor of The Burns and Allen Show, during which time Maxwell House spots were incorporated into the plots of the radio scripts.

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Maxwell House was the first coffee roaster to target a Jewish demographic.

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The Maxwell House Haggadah was the Haggadah of choice for the annual White House Passover Seder which President Barack Obama conducted during his presidency from 2009 to 2016.

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