15 Facts About Missoni

Missoni is an Italian luxury fashion house based in Varese, and known for its colorful knitwear designs.

Business was founded in 1953, when Ottavio and Rosita Missoni set up a small knitwear workshop in Gallarate, Italy.

Missoni designs were championed in the US by Diana Vreeland, editor of American Vogue, and a Missoni boutique was opened in Bloomingdales.

Missoni reached the peak of its influence in the fashion world in the early 1970s.

Tai Missoni then became more interested in other projects, designing costumes for La Scala, carpets and tapestries.

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Rosita Missoni lost interest in fashion in the 1990s and was succeeded by her daughter Angela in 1998 while Rosita took over Missoni Home.

On 13 September 2011, Missoni made headlines briefly when Target Stores offered low-cost variants of Missoni products in their stores and on their website.

In February 2014, Angela Missoni hired Rossella Jardini, former creative director of Moschino, as a consultant.

In 2021, Angela Missoni was succeeded at the helm of the women's line by Alberto Caliri.

Missoni Sport was initially licensed out to Malerba, brought in-house in January 2002 and eventually discontinued in 2007.

Missoni later brought the M Missoni line in-house in April 2018, selecting Italian manufacturing company Gilmar SpA as a production partner for the line.

Also in 2019, Margherita Missoni presented her first full collection as the label's creative director.

Missoni Home has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm.

Missoni launched its first perfume in 1982, although the license is held by Estee Lauder.

In 2021, Missoni signed an agreement with Dar Al Arkan Real Estate Development Company to use its Missoni Home line to decorate the apartments and penthouses of the Urban Oasis, a 38-floor waterfront building under construction by the Dubai Canal.