ModCloth is an American online retailer of indie and vintage-inspired women's clothing.
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21 Facts About ModCloth
1.
2.
ModCloth was founded in 2002 by Susan Gregg Koger and Eric Koger.
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3.
ModCloth grossed $18,000 in revenue in 2005 and received its first round of seed funding in 2008.
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4.
In 2009, ModCloth reported $15 million in revenue, allowing it to relocate its headquarters from Pittsburgh's Strip District to San Francisco.
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5.
ModCloth reported $100 million in revenue in 2012 and $150 million in 2014.
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6.
In January 2015, ModCloth announced the appointment of Matthew A Kaness as president, CEO, and director, replacing Eric Koger.
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7.
Kaness had previously held the role of chief strategy officer at Urban Outfitters, Inc Under Kaness's leadership, ModCloth launched its first namesake label as part of monthly collections starting in August 2015.
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8.
ModCloth quickly became a multi-channel retailer when it opened its first pop-up Fit Shop in Los Angeles, followed by another in San Francisco.
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9.
ModCloth used these pop-up stores to promote existing online and social media services such as Fit for Me and the Style Gallery.
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10.
ModCloth opened pop-up stores in other cities as part of the 2016 “ModCloth IRL Tour”, including Washington DC, Portland, Austin, Denver and Pittsburgh.
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11.
The partnership would give ModCloth more working capital, the ability to open more physical stores and grow the business to reach more consumers.
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12.
In 2014, ModCloth became the first retailer to sign the Heroes Pledge for Advertisers.
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13.
In June 2016, ModCloth hosted an event on Capitol Hill to support the 2016 Truth in Advertising Act.
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14.
In 2015, ModCloth began using staff members as models for its swimwear advertising campaigns.
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15.
ModCloth has developed several crowdsourcing initiatives that have impacted its product line.
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16.
In 2009, ModCloth ran the Be the Buyer program, which allowed users to decide which clothing designs would be produced and sold by ModCloth.
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17.
ModCloth ran the Make the Cut contest in 2012, where ModCloth created products based on consumer ideas.
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18.
ModCloth received negative press for using a design by artist Deva Pardue without permission or credit.
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19.
On March 5,2012, ModCloth announced a donation of dresses to The Princess Project.
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20.
In 2015, ModCloth began a partnership with Schoola to raise money for Malala Yousafzai's Malala Fund, which advocates and supports education for young women.
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21.
ModCloth participated in the cause by donating clothing, which Schoola sells for a discount.
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