Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn.
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11 Facts About Monster Beverage
2.
Monster Beverage was originally founded as Hansen's in 1935 in Southern California, originally selling juice products.
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3.
Monster Beverage renamed itself as Monster Beverage in 2012, and then sold their Hansen's juices and sodas and their other non-energy drink brands to The Coca-Cola Company in 2015.
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4.
Monster Beverage filed for bankruptcy in 1988, and was acquired by the California CoPackers Corporation and renamed Hansen Natural Company.
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5.
In September 2009, Hansen brand Monster Beverage Energy sent a cease and desist letter to Rock Art Brewery, demanding the microbrewery stop selling its new Vermonster beer, drop its pursuit of a federal trademark for the name, and pay Hansen's lawyer fees.
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6.
Monster Beverage is expected to continue sponsoring individual drivers, including Kurt Busch, Ty Gibbs, Hailie Deegan, and Riley Herbst into the future.
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7.
Fiscal year 2017, Monster Beverage reported earnings of US$821 million, with an annual revenue of US$3.
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8.
Monster Beverage's shares traded at over $51 per share, and its market capitalization was valued at US$29.
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9.
Monster Beverage sells three flavors of soda mixer: Tonic, Ginger Ale, and Club Soda.
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10.
In 2009, Monster Beverage introduced Hansen's Natural Lo-Cal 64-ounce juice cocktails, in four flavors.
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11.
Monster Beverage produces the Monster Beverage, Lost, and Rumba energy drinks, which were previously distributed in the United States by Anheuser Busch.
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