23 Facts About Monster Energy


Monster Energy is an energy drink that was created by Hansen Natural Company in April 2002.

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Monster Energy is known for their sponsorship and support for extreme sports events, such as Bellator MMA, Ultimate Fighting Championship, MotoGP, BMX, motocross, Motorcycle speedway, skateboarding, snowboarding and the Monster Energy NASCAR Cup Series .

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Monster Energy has a strong presence in the music industry, promoting a number of music bands around the world in the Monster Energy Outbreak Tour, like Fetty Wap, Iggy Azalea, 21 Savage, Asking Alexandria, Anthrax, Strange Music, The Word Alive, Machine Gun Kelly, Suicidal Tendencies, Maximum the Hormone, Korn, John McHale, Poppy and Five Finger Death Punch.

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Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and through sponsorship of esports events.

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The name lasted through 2019; although Monster Energy offered to extend the sponsorship, NASCAR rejected it in favor of a new sponsorship model.

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In 2012, a Monster Jam monster truck sponsored by Monster Energy debuted in El Paso, Texas, with Damon Bradshaw driving.

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In December 2016, it was announced that Monster Energy would replace Sprint Corporation as title sponsor of NASCAR's premier series.

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Monster Energy is endorsed by driver Kurt Busch and sponsors his No 45 23XI Racing car.

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Monster Energy is the primary sponsor for Yamaha Motor Racing in MotoGP since 2019 and sponsors riders such as Valentino Rossi, Franco Morbidelli, and Francesco Bagnaia.

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Monster Energy partnered with James Courtney and Holden Racing Team for the 2016 International V8 Supercars Championship, and is associated with Tickford Racing as primary sponsor of Cameron Waters Ford Mustang Supercar.

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Monster Energy has sponsored other rally drivers and motocross riders: Ken Block, Liam Doran, Nani Roma, Jeremy McGrath, Chad Reed, Ryan Villopoto, Nate Adams, Taka Higashino, and Carmichael.

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In June 2015, Monster Energy agreed to a sponsorship deal with Zayat Stables to sponsor the race horse American Pharoah, rumored to be the largest single-horse advertising sponsorship to-date.

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Since 2010, Monster Energy has been the main sponsor of Formula Drift champion Vaughn Gittin Jr.

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Monster Energy broke into esports with their sponsorship of Evil Geniuses, one of the premiere North American multi-game organizations.

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Monster Energy is affiliated with esports in North America, Asia, Europe, and Australia.

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Monster Energy Beverage dropped the lawsuit against the microbrewery due to the adverse publicity the lawsuit generated.

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In March 2016, Monster filed a lawsuit to revoke the company trademark of Thunder Beast LLC of Washington, D C, a small root beer brewery, insisting the use of "beast" in the company name encroached on Monster's trademark slogan, "Unleash the Beast".

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Monster Energy loses many of their lawsuits, however as with other cases of "trademark bullying" the main goal of the lawsuit seem to be bankrupting the opposition at which they are quite successful.

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Monster Energy has occasionally been on the other side of copyright infringement lawsuits.

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Monster Energy drinks have been associated with health risks, such as masking the effects of intoxication when consumed with alcohol, and excessive or repeated consumption can lead to cardiac and psychiatric conditions.

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Monster Energy drinks have the effects that caffeine and sugar give, but there is no distinct evidence that the wide variety of other ingredients has any effect.

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Monster Energy has insisted that its energy drink played no role in Fournier's death.

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Monster Energy drink features as product placement in the video game Death Stranding, in which it restores the stamina and can be consumed by the main character in his private room.

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