Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors.
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Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors.
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Holden was founded in 1856 as a saddlery manufacturer in South Australia.
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Holden briefly owned assembly plants in New Zealand during the early 1990s.
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Holden's production became increasingly concentrated in South Australia and Victoria after the Second World War.
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From 2010, Holden incurred losses due to the strong Australian dollar and reductions of government grants and subsidies.
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On 20 October 2017, production of the last Holden designed Commodore ceased and the vehicle assembly plant at Elizabeth was shutdown.
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Holden has been replaced by GM Specialty Vehicles, which imports the Chevrolet Silverado and the Chevrolet Corvette.
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Holden began to produce complete motorcycle sidecar bodies after 1913.
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From here, Holden continued to pursue the goal of producing an Australian car.
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The Holden was launched in 1948, creating long waiting lists extending through 1949 and beyond.
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The FB became the first Holden that was adapted for left-hand drive markets, enhancing its export potential, and as such was exported to New Caledonia, New Hebrides, the Philippines, and Hawaii.
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Holden offered the LC, a Torana with new styling, in 1969 with the availability of Holden's six-cylinder engine.
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The mainstream Holden Special was rebranded the Kingswood, and the basic fleet model, the Standard, became the Belmont.
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In 1975, Holden introduced the compact Gemini, the Australian version of the "T-car", based on the Opel Kadett C The Gemini was an overseas design developed jointly with Isuzu, GM's Japanese affiliate; and was powered by a 1.
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Holden discontinued the Torana in 1979 and the Sunbird in 1980.
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In 1984, Holden introduced the VK Commodore, with significant styling changes from the previous VH.
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Holden even went to court in 1984 to stop local motoring magazine Wheels from reporting on the matter.
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At GM headquarters' request, Holden was then reorganised and recapitalised, separating the engine and car manufacturing divisions in the process.
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Holden began to sell the subcompact Suzuki Swift-based Barina in 1985.
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Besides manufacturing Australia's best selling car, which was exported in significant numbers, Holden continued to export many locally produced engines to power cars made elsewhere.
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Holden was critical, saying that Australia's population was not large enough, and that the changes could tarnish the local industry.
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Holden reintroduced its defunct Statesman title in 1990—this time under the Holden marque, as the Statesman and Caprice.
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For 1991, Holden updated the Statesman and Caprice with a range of improvements, including the introduction of four-wheel anti-lock brakes ; although, a rear-wheel system had been standard on the Statesman Caprice from March 1976.
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Total Holden sales peaked in 2002 at 178 392 vehicles and were stable up to 2005 before declining for the rest of the decade and the next.
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Holden caused controversy in 2005 with their Holden Employee Pricing television advertisement, which ran from October to December 2005.
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Commencement of the Holden-branded Daewoo models began with the 2005 Holden Barina, which based on the Daewoo Kalos, replaced the Opel Corsa as the source of the Barina.
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In 2015, Holden again began selling a range of Opel-derived cars comprising the Astra VXR and Insignia VXR and Cascada.
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Later that year, Holden announced plans to sell the European Astra and the South Korean Cruze alongside each other from 2017.
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On 20 October 2017, Holden ceased manufacturing vehicles in Australia with the closure of the Elizabeth plant.
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Holden announced on 6 February 2015 that Mark Bernhard would return to Holden as chairman and managing director, the first Australian to hold the post in 25 years.
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In 1987, Holden established Holden Special Vehicles in partnership with Tom Walkinshaw, who primarily manufactured modified, high-performance Commodore variants.
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Holden began to export vehicles in 1954, sending the FJ to New Zealand.
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Whilst previously holding the number one position in Australian vehicle sales, Holden has sold progressively fewer cars during most of the 21st century, in part due to a large drop in Commodore sales.
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Holden has been involved with factory backed teams in Australian touring car racing since 1968.
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Holden won the Bathurst 1000 30 times, more than any other manufacturer, and has won the Australian Touring Car and Supercars Championship title 21 times.
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