Nissan sells its vehicles under the Nissan, Infiniti, and Datsun brands, with in-house performance tuning products labelled Nismo.
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In 2013, Nissan was the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford.
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The name 'Nissan' originated during the 1930s as an abbreviation used on the Tokyo Stock Exchange for Nihon Sangyo.
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At this time Nissan controlled foundries and auto parts businesses, but Aikawa did not enter automobile manufacturing until 1933.
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Nissan built trucks, airplanes, and engines for the Imperial Japanese Army.
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In November 1937 Nissan moved its headquarters to Hsinking, the capital of Manchukuo.
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When Nissan started to assemble larger vehicles under the "Nissan" brand in 1937, much of the design plans and plant facilities were supplied by the Graham-Paige Company.
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Nissan had a Graham license under which passenger cars, buses, and trucks were made.
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The agreement called for Nissan to make all Austin parts locally within three years, a goal Nissan met.
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Nissan was in financial difficulties, and when wage negotiations came, the company took a hard line.
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Between 1955 and 1973, Nissan "expanded rapidly on the basis of technical advances supported – and often suggested – by the union.
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In 1966, Nissan merged with the Prince Motor Company, bringing more upmarket cars, including the Skyline and Gloria, into its selection.
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Nissan management realized their Datsun small car line would fill an unmet need in markets such as Australia and the world's largest car market, the United States.
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Nissan formed a U S subsidiary, Nissan Motor Corporation U S A, in Gardena, California in 1960, headed by Yutaka Katayama.
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Nissan continued to improve its sedans with the latest technological advancements and chic Italianate styling in sporty cars such as the Datsun Fairlady roadsters, the race-winning 411 series, the Datsun 510 and the Datsun 240Z.
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Nissan tried to convert the Greek plant into one manufacturing cars for all European countries.
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In 2005, Nissan added operations in India, through its subsidiary Nissan Motor India Pvt.
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Nissan entered the Middle East market in 1957 when it sold its first car in Saudi Arabia.
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Nissan sold nearly 520, 000 new vehicles in China in 2009 in a joint venture with Dongfeng Motor.
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Nissan has moved and expanded its Nissan Americas Inc headquarters, moving from Los Angeles to Franklin, Tennessee in the Nashville area.
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Ghosn and the Nissan turnaround were featured in Japanese manga and popular culture.
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Nissan was replaced as CEO by his then-deputy Hiroto Saikawa.
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Nissan announced that the Infiniti brand will be pulled out from South Korea as well alongside the Nissan brand by December due to worsening business environment amidst the pandemic and the 2019 boycott of Japanese products in South Korea.
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Nissan announced that service centers will be managed to provide after-sales services such as vehicle quality assurance and parts management for eight years.
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In November 2020, Nissan announced a $421 million loss in the last quarter due to the COVID-19 pandemic and the scandal concerning Ghosn.
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Until surpassed by Tesla, Nissan was the world's largest electric vehicle manufacturer, with global sales of more than 320, 000 all-electric vehicles as of April 2018.
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In North America, Nissan partnered with Ford from 1993 to 2002 to market the Ohio-built Mercury Villager and the Nissan Quest.
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In Europe, General Motors and Nissan co-operated on the Nissan Primastar, a light commercial vehicle.
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Renault-Nissan Alliance has evolved over the years to Renault holding 43.
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On 12 December 2012, the Renault–Nissan Alliance formed a joint venture with Russian Technologies with the aim of becoming the long-term controlling shareholder of AvtoVAZ, Russia's largest car company and owner of the country's biggest selling brand, Lada.
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In July 2013, Nissan relaunched Datsun as a brand targeted at emerging markets.
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Infiniti: Since 1989, Nissan has sold its luxury models under the Infiniti brand.
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Nismo: Nissan's in-house tuning shop is Nismo, short for "Nissan Motorsport International Limited.
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Many years, Nissan used a red wordmark for the company, and car "badges" for the "Nissan" and "Infiniti" brands.
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In July 2020, Nissan introduced new corporate and brand logos, as part of an image revamp tied to the Ariya launch.
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Nissan has produced an extensive range of mainstream cars and trucks, initially for domestic consumption but exported around the world since the 1950s.
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In 1985, Nissan created a tuning division, Nismo, for competition and performance development of such cars.
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Nissan sells a range of kei cars, mainly as a joint venture with other Japanese manufacturers like Suzuki or Mitsubishi.
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In China, Nissan produces cars in association with the Dongfeng Motor Group including the 2006 Nissan Livina Geniss, the first in a range of a new worldwide family of medium-sized cars.
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In 2013, Nissan launched the Qashqai SUV in South Africa, along with their new motorsport Qashqai Car Games.
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Nissan launched their Nissan Intelligent Mobility vision in 2016 by revealing the IDS Concept at the 2016 Geneva Motor Show.
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In 2018, Nissan launched the sixth-generation Altima at the 2018 New York Auto Show.
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Nissan has classified several vehicles as "premium" and select dealerships offer the "Nissan Premium Factory" catalog.
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Nissan introduced its first battery electric vehicle, the Nissan Altra at the Los Angeles International Auto Show on 29 December 1997.
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In 2010, Nissan introduced the Nissan LEAF as the first mass-market, all-electric vehicle launched globally.
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In June 2016, Nissan announced it will introduce its first range extender car in Japan before March 2017.
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Nissan is building a dedicated autonomous driving proving ground in Japan, to be completed in 2014.
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Nissan installed its autonomous car technology in a Nissan Leaf all-electric car for demonstration purposes.
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Nissan offers a subscription-based telematics service in select vehicles to drivers in Japan, called CarWings.
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Nissan owns Nissan Marine, a joint venture with Tohatsu Corp that produces motors for smaller boats and other maritime equipment.
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Nissan built solid rocket motors for orbital launch vehicles such as the Lambda 4S and M-V.
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Nissan sponsored the Los Angeles Open golf tournament from 1987 to 2007.
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Nissan became the official sponsor of the Heisman Trophy and UEFA Champions League.
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Since 2019, Nissan has been the naming rights sponsor for Nissan Arena, the home of the Brisbane Bullets basketball team and Queensland Firebirds netball team in Brisbane, Australia.
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In mid- 2018, Nissan launched its first of many planned software and information technology development centers in Thiruvananthapuram, Kerala, India.
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