23 Facts About Infiniti


Infiniti officially started selling vehicles on November 8, 1989, in North America.

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The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in the 2010s.

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Infiniti brand was introduced in the United States in 1989 to target the premium vehicle segments in the United States that would not have otherwise fit in with Nissan's more mainstream image, and partially influenced by the Plaza Accord of 1985.

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Infiniti marque was launched with two models, the Q45, and the M30 that were previously sold at Japanese Nissan Motor Store dealership networks.

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Infiniti did not offer a mid-luxury sedan to match the first Japanese luxury sedan introduced to North America, the Acura Legend, which was later joined by the Lexus GS.

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In September 1990, Infiniti introduced a third model, the Infiniti G20, derived from the compact and European-focused Nissan Primera.

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In late 1996, Infiniti released the QX4, modifying and adding premium accommodations to the Nissan Pathfinder, becoming one of the first luxury car manufacturers to offer a mid-size premium SUV.

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Infiniti replaced the J30 mid-sized rear drive sedan with the second-generation JDM Nissan Cefiro, giving it the North American designation "I30" in 1996.

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Infiniti made further changes to the I30's appearance and performance in mid-2001, upgrading the engine to the more powerful 259 PS VQ35DE; this inspired a name change to the vehicle, which became the I35.

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Car and Driver reported that Infiniti executives invited members of the motoring press to a meeting where they "swore never again to take their eyes off BMW.

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In 2004, Infiniti added an all-wheel drive version of the G35 sports sedan to compete with similar all-wheel drive sports sedans from Audi and BMW.

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At the 2010 Geneva Motor Show, Infiniti launched a new powertrain for Europe, with the new V9X Engine developed by the Renault-Nissan Alliance.

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Soon thereafter in 2011, Infiniti chose to sponsor the Renault engines for Red Bull Racing for the 2011 Formula One season.

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In 2011, Infiniti sales fell, while other import luxury vehicles were doing well.

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In 2019, Infiniti announced that the brand would be leaving the Western European market.

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Infiniti stated its intent to focus on the Chinese, Middle East, and North American markets instead, where most of the brand's sales come from.

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Similarly, on September 3, 2019, it was announced that Infiniti would leave Australia and New Zealand due to slow sales in the region.

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In 2020, Infiniti left the European, South Africa, Australia, New Zealand, Hong Kong, Macau, Malaysia, Singapore, South Korea, and Vietnam markets.

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In 2011, Infiniti began sponsoring Formula One team Red Bull Racing, which was chosen due to the team's already existing collaboration with the Renault-Nissan Alliance, with Renault supplying engines to Red Bull Racing.

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In 2011, Infiniti signed Formula One World Champion Sebastian Vettel as its first global ambassador.

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Infiniti ended its sponsorship of the team after the 2015 season.

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Infiniti contributes engineering resources to Renault F1 Team for the co-development of the Power Unit's Energy Recovery System, including relocating several of their specialists to the Renault F1 Team's facilities in France.

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In 2020, a few Infiniti Q50s were entered into the British Touring Car Championship by Laser Tools Racing.

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