Mazda Motor Corporation, commonly referred to as simply Mazda, is a Japanese multinational automotive manufacturer headquartered in Fuchu, Hiroshima, Japan.
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Name Mazda came into existence with the production of the company's first three-wheeled trucks.
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Mazda lettering was used in combination with the corporate emblem of Mitsubishi Motors, which was responsible for sales, to produce the Toyo Kogyo three-wheeled truck registered trademark.
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Mazda formally adopted the Mazda name in 1984, though every automobile sold from the beginning bore that name.
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In 1970, Mazda formally entered the American market and was very successful there, going so far as to create the Mazda Rotary Pickup solely for North American buyers.
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Mazda refocused its efforts and made the rotary engine a choice for the sporting motorist rather than a mainstream powerplant.
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From 1974 to 2015, Mazda had a partnership with the Ford Motor Company, which acquired a 24.
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The cooperation had begun in 1971 when the Mazda B-Series spawned a Ford Courier variant for North America, a version which was later offered in other markets as well.
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Mazda began supplying manual transaxles to Ford in the spring of 1980.
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Mazda made an effort in the past to sell some of Ford's cars in Japan, mainly through its Autorama dealer group.
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However, Mazda's version was unsuccessful, while the Ford instantly became the best-selling sport-utility vehicle in the United States and kept that title for over a decade.
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Mazda has used Ford's Ranger pickup as the basis for its North American–market B-Series trucks, starting in 1994 and continuing through 2010, when Mazda discontinued importing its B-Series trucks to North America, due to costs associated with the chicken tax.
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Ford's increased influence during the 1990s allowed Mazda to claim another distinction in history, having maintained the first foreign-born head of a Japanese car company, Henry Wallace.
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The following day, Mazda announced that, as part of the deal, it was buying back 6.
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Ford and Mazda remained strategic partners through joint ventures and exchanges of technological information.
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Mazda tried using a number of different marques in the Japanese markets in the 1990s, including Autozam, Eunos, and ?fini.
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In early 1992, Mazda planned to release a luxury marque, Amati, to challenge Acura, Infiniti, and Lexus in North America, which was to begin selling in late 1993.
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Mazda has conducted research in hydrogen-powered vehicles for several decades.
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Mazda has developed a hybrid version of its Premacy compact minivan using a version of its signature rotary engine that can run on hydrogen or gasoline named the Mazda Premacy Hydrogen RE Hybrid.
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In 2010, Toyota and Mazda announced a supply agreement for the hybrid technology used in Toyota's Prius model.
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Mazda is finding a host of alternative uses for a variety of materials and substances – ranging from plastic to milk – in its vehicles, as it aims to become more environmentally-friendly.
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Mazda introduced some of these innovations – bioplastic internal consoles and bio-fabric seats – in its Mazda5 model at EcoInnovasia 2008, at the Queen Sirikit National Convention Center in Bangkok.
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In 1991, Mazda became the first Japanese automaker to win the 24 Hours of Le Mans overall.
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In 1991, a four-rotor Mazda 787B won the 24 Hours of Le Mans auto race outright.
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The 787B's triumph remains unparalleled, as it remains the only non-piston-engined car ever to win at Le Mans, and Mazda is the first Japanese marque to have won overall at Le Mans – and only after Nissan had closed down its World Sportscar Championship programme and Toyota had opted to take a sabbatical for most of 1991 in order to develop its 3.
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Mazda returned to prototype racing in 2005 with the introduction of the Courage C65 LMP2 car at the American Le Mans Series race at Road Atlanta.
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Cooper Tires Atlantic Championship powered by Mazda is a North American open wheel racing series.
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Since 1991, the professionally organized Pro Mazda Championship has been the most popular format for sponsors, spectators, and upward bound drivers.
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Engines for the Star Mazda series are all built by one engine builder, certified to produce the prescribed power, and sealed to discourage tampering.
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Mazda is a major sponsor to several professional sports teams, including:.
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Mazda was the league sponsor for the now-defunct Australian Rugby Championship.
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Mazda maintained sponsorship of the Laguna Seca racing course in California from 2001 until February 2018, going so far as to use it for its own automotive testing purposes as well as the numerous racing events that it used to host – as well as for the 2003 launch of the Mazda RX-8.
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Mazda has been a sponsor of Club Deportivo Universidad Catolica's basketball team of the Liga Nacional de Basquetbol de Chile.
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Since 2000, Mazda has used the phrase "Zoom-Zoom" to describe what it calls the "emotion of motion" that it claims is inherent in its cars.
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In 2015, Mazda had launched a new campaign under a new tagline, "Driving Matters", coinciding with the release of the redesigned MX-5.
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