15 Facts About Monster Cable

Monster Cable was founded by an audiophile and engineer, Noel Lee, in 1979 by experimenting with different ways to build audio cables.

Tests done by audiophile publications, news reporters and academics reached conflicting conclusions on whether more expensive audio or video cables like those from Monster make a difference in audio or video quality when compared to generic cables.

Monster Cable became convinced that audio cables could be engineered to improve audio quality by conducting electricity more efficiently.

In 1980, Monster Cable Products moved out of Lee's garage and into a San Francisco facility.

Monster Cable grew through word-of-mouth and an increasing number of retailers that carried Monster products.

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In September 2004, Monster Cable paid $6 million in an agreement with the San Francisco 49ers and the city of San Francisco to rename the football team's home stadium from Candlestick Park to Monster Cable Park for four years.

Monster Cable changed their business model from selling high end audiophile products to licensing their name starting in 2018.

Critics and defendants say that Monster Cable is too aggressive in pursuing trademark protections against companies that do not have confusingly similar products and that it is trying to own a common word, not protect a brand.

Monster Cable had trademark disputes with Bally Gaming International over its slot machines, Monster Cable Slots, with Hansen Beverage Co.

In 2006 Monster Cable brought a suit against Monster Cable Mini Golf, a company selling franchise Mini Golf locations throughout the US.

Monster Cable established a partnership with rap mogul Dr Dre and Interscope Records in 2007 to design and manufacture the Beats Electronics line of headphones called "Beats by Dr Dre".

In 2010, Monster Cable began developing a series of products for the Chinese market that were co-branded with basketball player Yao Ming.

In October 2017, plans by Lee and Monster Cable to enter the online gambling space were revealed in an exclusive story by Digital Trends.

Monster Cable sells speakers under the Clarity and Katana brands and mobile accessories like an iPod dock and a line-up of Tron-branded products.

Monster Cable has responded by saying that markups are determined by the retailer and are usually less than those found on clothing, jewelry and furniture.