Moose Toys is an Australian-owned toy design, development and distribution company founded in 1985.
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Moose Toys is an Australian-owned toy design, development and distribution company founded in 1985.
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Later in 2001, Moose Toys was acquired by Chief Executives Manny Stul, Jacqui Tobias and Paul Solomon.
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In 2014, Moose Toys launched the Shopkins toy line which later grew into a franchise in later years with spin-offs and other merchandise and relocated its main office to Cheltenham, in Melbourne, Australia.
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In 2016, Moose was recognised as Toy Vendor of the year in the US by Toys R Us, Target and Walmart CEO Manny Stul wins the EY World Entrepreneur Year Award, and is the first Australian to do so.
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Moose Toys creates, manufactures, and markets toy brands across a number of categories, including action figure, plush, dolls, and so on.
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In 2014, Moose Toys partnered with Pixel Zoo to create Shopkins animated content, including the webisodes.
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Moose Toys partnered with Universal to create 3 direct-to-video movies for global distribution.
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In 2019, Moose Toys released a spin-off line of Shopkins intended for preschoolers, Kindi Kids, which was supported by a CGI animated series.
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Moose Toys created Trash Pack cartoons which ended shortly near the end of the toy franchise in 2014.
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In 2016, to promote The Trash Pack's sequel, The Grossery Gang, Moose Toys has done Grossery Gang cartoons which continue to amass views on YouTube.
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In 2018, Moose released a digital-first series to support the launch of Treasure X This 2D content spanned 3 years and continues on MooseTube Mania and the Treasure X Official YouTube pages.
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In 2021, Moose Toys announced their partnership with WildBrain on the brand Akedo.
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Moose Toys has licensed Shopkins for additional products through Bulldog Licensing in the UK, The Licensing Shop in the US, and Merchantwise in Australia.
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On June 12,2019, Moose Toys was named "Global Toy Master" for the Australian preschool series, Bluey.
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Moose Toys based on the show were released in November 2019 in Australia and July and August in 2020 in the USA.
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