19 Facts About Neopets

Neopets allows users to create and care for digital pets called "Neopets" and explore the virtual world of Neopia.

Neopets come in a variety of species and colors and users can create or adopt their own.

Neopets can be customised with certain clothing items, paintbrushes, morphing potions, and accessories.

Users can build a customisable Neohome for their Neopets and furnish it with furniture, wallpaper, and flooring.

Neopets has a community for users to chat with and contact other users.

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Neopets was conceived in 1997 by Adam Powell, a British student at the University of Nottingham at the time.

Neopets shared this idea with Donna Williams and the two started work on the site in September 1999, with Powell responsible for the programming and the database and Williams the web design and art.

Adam and Donna stopped the addition of any Scientology education to Neopets and ensured such content never made it into anything site-related.

In 2004, Neopets released a premium version and started showing advertisements on the basic site that were not shown to premium members.

In July 2009, the Neopets site was the target of an identity theft hacking scheme that attempted to trick users into clicking a link that would allow them to gain items or Neopoints.

JumpStart-owned Neopets was immediately characterized by glitches and site lag.

The Neopets team started developing in-universe plots again in 2017 for the first time since the JumpStart acquisition.

The Neopets Team started working on developing a mobile-friendly version of the site as well as a mobile app.

Neopets responded by posting about the leak on their official Facebook page and sent emails out to all affected players telling them to change their passwords.

Immersive advertising is a trademarked term for the way Neopets displayed advertisements to generate profit after Doug Dohring bought the site.

Popularity of Neopets spawned real-world merchandise including clothing, jewelry, stickers, books, cereals, video games and more, sold at mainstream outlets and online retailers.

Neopets, Inc had always planned to "bring the online and offline worlds together in ways that have never been done before".

Neopets, Inc signed various licensing deals with companies such as Viacom Consumer Products, Thinkway Toys, and Jakks Pacific over the years.

Neopets: The Official Magazine was a bi-monthly magazine released the same month but it was replaced in 2008 by Beckett Plushie Pals, which featured Neopets news as well as other companies' products such as Webkinz.