10 Facts About New Balance

1. New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where they produce some of their popular models.

2. New Balance explained to customers that the chicken's three-pronged foot resulted in perfect balance.

3. In 2001, New Balance purchased canvas sneaker company PF Flyers and re-launched the brand in 2003.

4. In 2011 New Balance placed its Aravon, Cobb Hill, and Dunham brands under its Drydock Footwear affiliate.

5. In February 2015, New Balance announced its entry into the global soccer market.

6. New Balance's running shoes include its Fresh Foam and FuelCell lines, named for the type of foam in their soles.

7. In February 2022, during NBA All-Star Weekend, New Balance signed rapper Jack Harlow as a brand ambassador.

8. In 2018, New Balance signed then Toronto Raptors small forward, Kawhi Leonard.

9. New Balance began a partnership with American professional cycling team EF Education–EasyPost in 2011, providing the team kits as well as their "exclusive off bike athletic footwear" sponsor.

10. In 2011, a class action lawsuit was filed against New Balance alleging that the company's toning footwear touts unproven benefits.