19 Facts About Odwalla

Odwalla's products included juices, smoothies, soy milk, bottled water, organic beverages, and several types of energy bars, known as "food bars".

Odwalla originally sold unpasteurized juices, claiming that the process of pasteurization altered the flavor of the juice.

Odwalla gradually recovered and, the following year, became profitable again.

Odwalla was founded in Santa Cruz, California, in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett.

Odwalla was incorporated in September 1985 after five years of growth and expanded to sell products in San Francisco in 1988.

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Odwalla built a new production facility located in Dinuba, California, in 1994 in order to better meet production demands.

Much of this growth resulted from the perception that Odwalla's products were healthier than regular juice because they were not pasteurized.

On October 7,1996, Odwalla made a batch of apple juice using blemished fruit, resulting in one death and 66 sickened customers.

Odwalla made and marketed unpasteurized fruit juices for the health segment of the juice market.

Odwalla produced and sold products under both its own and the Fresh Samantha brand names for a few years; however, in 2003, the company decided to stop selling juice under the Fresh Samantha name and to only sell Odwalla-brand juice.

Odwalla was purchased by The Coca-Cola Company in 2001 for $15.

Under the terms of the merger, Odwalla's management stayed on as heads of the company, and it was "folded" into Coca-Cola's Minute Maid department.

Odwalla was able to expand into new markets because of Coca-Cola's well-established distribution network.

Odwalla continued to have good growth in 2007, when Coca-Cola, squeezed by poor growth in its North American markets, issued a company-wide hiring freeze; Odwalla, because of its good performance, was one of the few exceptions to the rule.

In July 2020, Coca-Cola announced the permanent discontinuation of all Odwalla products, having declared Odwalla one of its "zombie brands".

Odwalla used what it characterized as "fresh-sourced" produce to make many of its products, as well as organic oats for food bars and certain tropical fruits in a frozen puree form, purchased from an outside source and blended with fruit juice.

Odwalla juice had a relatively short shelf life compared to other beverages and thus required refrigeration.

Generally, Odwalla products were sold in special Odwalla-brand displays at grocery and convenience stores, instead of being intermixed with other products.

Odwalla Inc produced many flavors of fruit and vegetable drinks, as well as dairy-free soy milk, "PomaGrand" pomegranate juice, "Serious Energy" caffeinated fruit juice, bottled spring water, and Odwalla's Superfood smoothie line of products, which are viewed as the core products of the company and are made of various fruit purees, wheat grass, and barley grass.