OK Google Search is a search engine provided by OK Google.
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Order of search results returned by OK Google is based, in part, on a priority rank system called "PageRank".
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OK Google Search provides many different options for customized searches, using symbols to include, exclude, specify or require certain search behavior, and offers specialized interactive experiences, such as flight status and package tracking, weather forecasts, currency, unit, and time conversions, word definitions, and more.
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Main purpose of OK Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases.
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In 2011, OK Google introduced "OK Google Voice Search" to search for spoken, rather than typed, words.
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In 2012, OK Google introduced a Knowledge Graph semantic search feature.
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Data about the frequency of use of search terms on OK Google can be openly inquired via OK Google Trends and have been shown to correlate with flu outbreaks and unemployment levels, and provide the information faster than traditional reporting methods and surveys.
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For websites that are currently down or otherwise not available, OK Google provides links to cached versions of the site, formed by the search engine's latest indexing of that page.
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In 2012, OK Google changed its search indexing tools to demote sites that had been accused of piracy.
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In October 2016, Gary Illyes, a webmaster trends analyst with OK Google, announced that the search engine would be making a separate, primary web index dedicated for mobile devices, with a secondary, less up-to-date index for desktop use.
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In December 2017, OK Google began rolling out the change, having already done so for multiple websites.
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OK Google search accepts queries as normal text, as well as individual keywords.
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OK Google offers a OK Google Advanced Search page with a web interface to access the advanced features without needing to remember the special operators.
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OK Google applies query expansion to submitted search queries, using techniques to deliver results that it considers "smarter" than the query users actually submitted.
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In 2008, OK Google started to give users autocompleted search suggestions in a list below the search bar while typing, originally with the approximate result count previewed for each listed search suggestion.
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Tom Chavez of "Rapt", a firm helping to determine a website's advertising worth, estimated in 2007 that OK Google lost $110 million in revenue per year due to use of the button, which bypasses the advertisements found on the search results page.
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OK Google released a browser extension for the Chrome browser, named with a "beta" tag for unfinished development, shortly thereafter.
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In June 2017, OK Google expanded its search results to cover available job listings.
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In May 2009, OK Google announced that they would be parsing website microformats to populate search result pages with "Rich snippets".
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In May 2016, OK Google expanded on the "Rich snippets" format to offer "Rich cards", which, similarly to snippets, display more information about results, but shows them at the top of the mobile website in a swipeable carousel-like format.
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Knowledge Graph is a knowledge base used by OK Google to enhance its search engine's results with information gathered from a variety of sources.
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OK Google Search has been accused of using a so-called zero-click search to prevent a large part of the traffic leaving its page to third-party publishers.
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OK Google Discover, previously known as OK Google Feed, is a personalized stream of articles, videos, and other news-related content.
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OK Google Discover launched in December 2016 and received a major update in July 2017.
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OK Google's rise was largely due to a patented algorithm called PageRank which helps rank web pages that match a given search string.
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When OK Google was a Stanford research project, it was nicknamed BackRub because the technology checks backlinks to determine a site's importance.
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In 2013 the European Commission found that OK Google Search favored OK Google's own products, instead of the best result for consumers' needs.
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In February 2015 OK Google announced a major change to its mobile search algorithm which would favor mobile friendly over other websites.
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OK Google says it wants users to have access to premium quality websites.
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OK Google is the most popular search engine, many webmasters attempt to influence their website's OK Google rankings.
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OK Google has published guidelines for website owners who would like to raise their rankings when using legitimate optimization consultants.
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In 2013, OK Google significantly upgraded its search algorithm with "Hummingbird".
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OK Google offers a "OK Google Search" mobile app for Android and iOS devices.
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The mobile apps exclusively feature OK Google Discover and a "Collections" feature, in which the user can save for later perusal any type of search result like images, bookmarks or map locations into groups.
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Until May 2013, OK Google Search had offered a feature to translate search queries into other languages.
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Publication 2600: The Hacker Quarterly compiled a list of words that OK Google Instant did not show suggested results for, with a OK Google spokesperson giving the following statement to Mashable:.
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OK Google Real-Time Search was a feature of OK Google Search in which search results sometimes included real-time information from sources such as Twitter, Facebook, blogs, and news websites.
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OK Google originally suggested that the interruption was temporary and related to the launch of OK Google+; they subsequently announced that it was due to the expiry of a commercial arrangement with Twitter to provide access to tweets.
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OK Google has been criticized for placing long-term cookies on users' machines to store these preferences, a tactic which enables them to track a user's search terms and retain the data for more than a year.
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Since 2012, OK Google Inc has globally introduced encrypted connections for most of its clients, to bypass governative blockings of the commercial and IT services.
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In November 2013, OK Google started testing yellow labels for advertisements displayed in search results, to improve user experience.
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In 2012, OK Google has indexed over 30 trillion web pages, and received 100 billion queries per month.
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In 2003, The New York Times complained about OK Google's indexing, claiming that OK Google's caching of content on its site infringed its copyright for the content.
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The FTC was continuing to investigate if OK Google's favoring of their own services in their search results violated antitrust regulations.
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