16 Facts About Online advertising

1.

Online advertising, known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users.

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2.

Online advertising includes email marketing, search engine marketing, social media marketing, many types of display advertising, and mobile advertising.

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3.

Many common online advertising practices are controversial and, as a result, have been increasingly subject to regulation.

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4.

Online advertising started the Direct Email Marketing Association to help stop unwanted email and prevent spam.

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5.

Online banner advertising began in the early 1990s as page owners sought additional revenue streams to support their content.

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6.

Display Online advertising conveys its Online advertising message visually using text, logos, animations, videos, photographs, or other graphics.

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7.

Display advertising is ubiquitous across online systems including websites, search engines, social media platforms, mobile applications and email.

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8.

The goal of display Online advertising is to obtain more traffic, clicks, or popularity for the Online advertising brand or organization.

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9.

Programmatic Online advertising involves automating the sale and delivery of digital Online advertising on websites and platforms via software rather than direct human decision-making.

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10.

Retargeting, behavioral targeting, and contextual Online advertising all are designed to increase an advertiser's return on investment, or ROI, over untargeted ads.

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11.

Mobile Online advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers.

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12.

Email Online advertising is ad copy comprising an entire email or a portion of an email message.

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13.

Online advertising can reach nearly every global market, and online advertising influences offline sales.

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14.

Internet's low cost of disseminating Online advertising contributes to spam, especially by large-scale spammers.

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15.

For example, online advertising delivered via email is more regulated than the same ad content delivered via banner ads.

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16.

Similarly, mobile Online advertising is governed by the Telephone Consumer Protection Act of 1991, which requires user opt-in before sending Online advertising via text messaging.

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