32 Facts About Philip Kotler

Philip Kotler is known for popularizing the definition of marketing mix.

Philip Kotler is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation.

Philip Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles.

Philip Kotler created the concept of "demarketing" to aid in the task of reducing the level of demand.

Philip Kotler published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future in 2016, "Advancing the Common Good" in 2019, and Brand Activism: From Purpose to Action in 2018.

Philip Kotler's parents, Betty and Maurice were born in the Chernigovskaya region of Ukraine and emigrated in 1917 as teenagers.

Philip Kotler was the oldest of their three sons; he was born in Chicago on May 27,1931.

Philip Kotler studied at DePaul University for two years and was accepted without a bachelor's degree into the Master's program at the University of Chicago and completed his PhD at Massachusetts Institute of Technology, earning both degrees in economics.

Philip Kotler studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow.

Philip Kotler did a year of postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Philip Kotler began teaching marketing in 1962 at the Kellogg School of Management, Northwestern University.

Philip Kotler argued for "broadening the field of marketing" to cover not only commercial operations but the operations of non-profit organizations and government agencies.

Philip Kotler held that marketing can be applied not only to products, services, and experiences, but to causes, ideas, persons, and places.

In 2018, Christian Sarkar and Philip Kotler began promoting brand activism, the idea that businesses must go beyond Corporate Social Responsibility to tackle the world's most urgent problems.

In 2021 Philip Kotler launched the Regenerative Marketing Institute with Christian Sarkar and Enrico Foglia.

In 2023, Philip Kotler co-authored Regeneration: The Future of Community in a Permacrisis World, with Sarkar and Foglia.

In 1967, Philip Kotler published Marketing Management: Analysis, Planning, and Control, now in its 15th edition,{2016} and the world's most widely adopted textbook in graduate schools of business.

Philip Kotler is the author and co-author of over 166 published articles and 80 books.

Philip Kotler has written books on such subjects as corporate social responsibility, education, environment, government marketing, healthcare, hospitality, innovation, museums, performing arts, place marketing, poverty alleviation, professional services, religious institutions, tourism, capitalism, and democracy.

Philip Kotler was invited to be the first Legend in Marketing.

Philip Kotler's published articles are presented, analyzed, and commented on in the nine-volume Legends in Marketing Series: Philip Kotler, edited by Professor Jagdish Sheth.

In 2017, Philip Kotler published his autobiography, My Adventures in Marketing, an account of his experiences from his formative years to the present, including his views on topics such as demarketing, brand activism, marketing of the arts, place marketing, as well as the challenges facing capitalism, democracy, and the common good.

In 2019, Sarkar and Philip Kotler began an open-source project to model the world's most urgent problems.

In 2021, Philip Kotler co-founded the Regenerative Marketing Institute with Enrico Foglia and Christian Sarkar.

In 1975, Philip Kotler was the first person to receive the "Leader in Marketing Thought" award voted on by the academic members of the American Marketing Association.

Philip Kotler's contributions are described in at least one chapter found in every book written about the "gurus" of business and management.

In 2007, Philip Kotler was appointed a special Ambassador at large for Indonesian Tourism.

Philip Kotler is the founder along with Fahim Kibria of the World Marketing Summit.

Philip Kotler established with Hermawan Kartajaya the world's first Museum of Marketing in Ubud, Bali, Indonesia.

Philip Kotler has two brothers, Milton and Neil Kotler, who are deceased.

Philip Kotler met Nancy at Radcliffe and they married in 1955.

Philip Kotler Awards are prestigious economic awards given for outstanding achievements and contributions in the field of marketing, innovation and leadership in various industries.