11 Facts About Price comparison

Price comparison is the only revenue generating element amongst the four Ps, the rest being cost centers.

Price comparison is influenced by the type of distribution channel used, the type of promotions used, and the quality of the product.

Price comparison can act as a substitute for product quality, effective promotions, or an energetic selling effort by distributors in certain markets.

Price comparison bundling occurs where two or more products or services are priced as a package with a single price.

Price comparison discrimination is known as variable pricing or differential pricing.

Price comparison lining is the use of a limited number of prices for all product offered by a business.

Price comparison lining is a tradition started in the old five and dime stores in which everything cost either 5 or 10 cents.

Price comparison signaling is where the price is used as an indicator of some other attribute.

Price comparison skimming, known as skim-the-cream pricing is a tactic that might be considered at market entry.

Price comparison modeling using econometric techniques can help measure price elasticity, and computer based modeling tools will often facilitate simulations of different prices and the outcome on sales and profit.

Price comparison applied for a U S patent on surge pricing in 2013, though airlines are known to have been using similar techniques in seat pricing for years.