14 Facts About Radio syndication

Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network.

Since the early 2000s, some programs being proposed for national distribution in first-run Radio syndication have been test marketed on a selected number of or all stations owned by certain major station group, allowing the distributor to determine whether a national roll-out is feasible based on the ratings accrued in the selected markets where the program is being aired.

However, licensing a program for Radio syndication actually resulted in the increased popularity for shows that remained in production.

In 1987, The Walt Disney Company tried its luck at Radio syndication; DuckTales premiered that September and would eventually last for 100 episodes.

Between 2003 and 2007, no new game shows debuted in Radio syndication, marking four consecutive seasons where no new shows with that genre debuted, a Radio syndication first.

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Typically, this means that enough episodes must exist to allow for continual strip Radio syndication to take place over the course of several months, without episodes being repeated.

An example of syndication using this method was RadiOzark Enterprises, Inc based in Springfield, Missouri, co-owned with KWTO.

Radio syndication later produced country music programs starring among others, Smiley Burnette, George Morgan, Bill Ring and Tennessee Ernie Ford, and more than 1,200 US and Canadian stations aired the programs.

International Radio syndication has sustained a growing of prosperity and monetary value amongst the distributors who sell to them.

However, an alternate form of first-run Radio syndication was performed by some domestic broadcasters: as the Canadian rights to US primetime series were often acquired by individual station groups, they would in turn resell local rights for those programs to stations in areas where they did not operate.

Since the late 1990s, as most stations have been consolidated into national networks consisting almost entirely of owned-and-operated stations and with full-day network schedules, both types of Radio syndication have largely disappeared from the Canadian broadcast landscape.

One Radio syndication service remains in Canada, Yes TV, which serves the few remaining independent stations in the country with mostly American programs.

Programs that offer regionally specific content while providing the economic benefits of Radio syndication can be especially appealing to potential affiliates.

Regional syndication can be more attractive to area advertisers who share a common regional trading area versus assembling a radio network of stations that hopscotch across the United States.