11 Facts About Reputation management

In other cases, the ethical lines are clear; some reputation management companies are closely connected to websites that publish unverified and libelous statements about people.

The overall outlook of search results has become an integral part of what defines "reputation" and reputation management now exists under two spheres: online and offline reputation management.

Online reputation management focuses on the management of product and service search results within the digital space, that is why it is common to see the same suggested links in the first page of a Google search.

The most popular controls for off-line reputation management include social responsibility, media visibility, press releases in print media and sponsorship amongst related tools.

Reputation management is a marketing technique used to restore lost reputations by companies who have lost it, or to establish a new one.

Related searches

ORM includes search engine reputation management which is designed to counter negative search results and elevate positive content.

In 2007, a study by the University of California Berkeley found that some sellers on eBay were undertaking reputation management by selling products at a discount in exchange for positive feedback to game the system.

Reputation management is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online.

Specifically, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, primarily focusing on the various social media platforms such as Facebook, Instagram, Youtube, etc.

For businesses, reputation management usually involves an attempt to bridge the gap between how a company perceives itself and how others view it.

Fast-growing discipline and corporate necessity, reputation management is widely acknowledged as a valuable intangible asset which can be one of the most important sources of competitive edge in a fiercely competitive market, and with firms under scrutiny from the business community, regulators, and corporate governance watchdogs; good reputation management practices continues to help firms cope with this scrutiny.