Roku TV is a brand of hardware digital media players manufactured by American company Roku TV, Inc They offer access to streaming media content from online services.
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Roku TV is a brand of hardware digital media players manufactured by American company Roku TV, Inc They offer access to streaming media content from online services.
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Roku TV devices are considered to have popularized the concept of low-cost, small-form-factor set-top boxes for over-the-top media consumption.
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Roku TV has licensed its platform as middleware for smart TVs.
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Roku TV was founded by Anthony Wood in 2002, who had previously founded ReplayTV, a DVR company that competed with TiVo.
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In 2014, Roku TV partnered with smart TV manufacturers to produce TVs with built-in Roku TV functionality.
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In 2015, Roku TV won the inaugural Emmy for Television Enhancement Devices.
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In 2019, Roku TV acquired dataxu, an advertising technology company for $150 million.
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In July 2011, Roku TV unveiled its second generation of players, branded as Roku TV 2 HD, XD, and XS.
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In January 2012, Roku TV unveiled the Streaming Stick - a new model condensed into a dongle form factor using Mobile High-Definition Link .
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The Roku TV 3 contains an upgraded CPU over the 2 XS, and a Wi-Fi Direct remote with an integrated headphone jack.
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In October 2015, Roku TV introduced the Roku TV 4; the device contains upgraded hardware with support for 4K resolution video, as well as 802.
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Roku TV revamped their entire streaming player line-up with five new models in September 2016, while the Streaming Stick was held over from the previous generation as a sixth option.
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Roku TV has resurrected the Premiere and Premiere+ names, but these two new models bear little resemblance to the 2016 fifth-generation Premiere and Premiere+ models.
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The new Premiere and Premiere+ are essentially based on the Express model with 4K support added, it includes Roku TV Streaming Stick+ Headphone Edition for improving Wifi signal strength and private listening.
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Roku TV had warned in 2015 that it would stop updating players made in May 2011 or earlier, and these vintage boxes were among them.
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Roku TV announced its first branded smart TV and it was released in late 2014.
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In January 2021, a Roku TV executive said one out of three smart TVs sold in the United States and Canada came with Roku TV's operating system built-in.
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Roku TV pushes OS updates to supported devices in a staggered release.
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Roku TV provides video services from a number of Internet-based video on demand providers.
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Content on Roku TV devices is provided by Roku TV partners and is identified using the term channel.
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Roku TV is an open-platform device with a freely available software development kit that enables anyone to create new channels.
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Roku TV launched its own streaming channel on its devices in October 2017.
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Roku TV added the "Featured Free" section as the top section of its main menu from which users can get access to direct streaming of shows and movies from its partners.
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Daily Beast alleged that non-certified channels on Roku TV eased access to materials promoting conspiracy theories and terrorism content.
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Roku TV defended itself against the allegations as such, stating that these channels were not officially certified and that the company takes active measures to stop illegal streaming services.
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The 11th Collegiate Court in Mexico City overturned the decision in October 2018, with Roku TV returning to the Mexican market soon after; Televisa's streaming service Blim TV would launch on the platform.
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Roku TV accused operator Google LLC of making demands regarding its YouTube app that it considered "predatory, anti-competitive and discriminatory", including enhanced access to customer data, giving YouTube greater prominence in Roku's search interface, and requiring that Roku implement specific hardware standards that could increase the cost of its devices.
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Google claimed that Roku TV had "terminated our deal in bad faith amidst our negotiation", stating that it wanted to renew the "existing reasonable terms" under which Roku TV offered YouTube TV.
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