Saturn Corporation was an attempt by GM to compete directly with Japanese imports and transplants, initially in the US compact car market.
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Saturn Corporation was an attempt by GM to compete directly with Japanese imports and transplants, initially in the US compact car market.
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In November 1983, the Saturn idea was publicized by General Motors' Chairman Roger B Smith and GM's President F James McDonald.
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The car, which resembled the first Saturn Corporation SL, was not originally meant to start up a brand, however; GM planned to release the Saturn Corporation car under one of its brands, which, at the time, were Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac and GMC.
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Production of both Saturn Corporation vehicles started in 1990 as early 1991 model year vehicles.
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Saturn Corporation was launched as a "different kind of car company", and Saturn even had its own unique car models, and their own dealership network that was separate from the rest of GM.
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Also, Saturn Corporation opened at considerably higher cost than the Japanese transplants .
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In 1996, Saturn Corporation dealerships distributed the electric GM EV1, the first electric car released under the GM marque.
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In 1997, Saturn Corporation became the first General Motors North American vehicle to be fully built with right-hand-drive on the same assembly line as the left-hand-drive vehicles as it entered the Japanese market.
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Also in 1999, Saturn Corporation began production of its all-new L-Series for the 2000 model year.
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In 2002 for the 2003 model year, Saturn Corporation introduced the ION as a replacement for the S-Series.
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In 2004 for the 2005 model year Saturn Corporation began selling the RELAY, a minivan and the first Saturn Corporation based on similar models from other GM brands.
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Saturn Corporation was believed to have had a disagreement with GM and was not very accepting of the company closing.
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Saturn Corporation Authorized Service Providers were introduced since the closing of the Saturn Corporation brand, available at GM dealers.
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Saturn Corporation Authorized Service Providers are responsible for all aspects of service, including warranty service, on Saturn Corporation vehicles.
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Production of the Saturn Corporation Ion was temporarily stopped for three weeks in 2003 due to Saturn Corporation dealerships having an overstock of Ion vehicles.
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Saturn Corporation L-Series was discontinued after the 2005 model year due to poor sales, one year after Oldsmobile had been discontinued.
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The Saturn Corporation Astra was a rebadged version of the Opel Astra.
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The Saturn Corporation Astra was the first Saturn Corporation to be built outside of North America.
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