1. Scott Samuel "Scooter" Braun is an American businessman, record executive, and former talent manager serving since 2023 as chief executive officer of Hybe America, the North American branch of South Korean entertainment company Hybe Corporation.
43 Facts About Scooter Braun
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Scooter Braun is the founder of Schoolboy Records, co-founder of TQ Ventures and Mythos Studios, and founder of Ithaca Holdings, whose 2019 acquisition of Big Machine Records resulted in a publicized dispute with Taylor Swift.
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Scooter Braun was nominated for Grammy Awards in 2017 and 2022.
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Scooter Braun was born in New York City to Conservative Jewish parents, Ervin and Susan Scooter Braun.
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Ervin grew up in Queens, and became a dentist and high-school basketball coach; Susan Schlussel Scooter Braun was an orthodontist.
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Scooter Braun attended Greenwich High School, where he was elected class president.
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Scooter Braun attended Emory University in Atlanta, where he played college basketball until his sophomore year.
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Scooter Braun dropped out of college in his junior year.
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In 2002, Scooter Braun was hired to plan after-parties in each of the five cities on the Anger Management Tour, which featured Ludacris and Eminem.
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Scooter Braun subsequently met Jermaine Dupri, the founder of So So Def Records, who offered him a job as So So Def's executive director of marketing.
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Scooter Braun left So So Def in 2005, and a few weeks later brokered a $12 million campaign deal between Ludacris and Pontiac.
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In 2008, Scooter Braun scouted Bieber, then 13, after accidentally clicking on a YouTube video of Bieber singing.
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Scooter Braun urged Bieber's mother, Pattie Mallette, to bring her son to Atlanta to record demos and meet Usher.
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Scooter Braun eventually convinced them to move permanently from Canada to the United States.
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Scooter Braun signed Ariana Grande to his management label in 2013.
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Scooter Braun managed Psy, Tori Kelly, Carly Rae Jepsen, Martin Garrix, Kanye West, Black Eyed Peas, David Guetta, Lil Dicky, and others.
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Scooter Braun acquired half of the management companies of Jason Owens' Sandbox Entertainment, Morris Higham, Brandon Creed, Troy Carter, and a partnership with Future and Drake.
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Scooter Braun produced Never Say Never, a documentary about Bieber that MTV reported in 2011 as "one of the highest grossing music documentaries in domestic box-office history".
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Scooter Braun was the executive producer of Burden, Demi Lovato: Dancing with the Devil, The Giver, The Boy from Medellin, and Project Runway among others.
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Scooter Braun was an executive producer for the CBS drama Scorpion, which aired from 2014 until 2018.
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In 2018, Variety reported that FX had ordered a pilot of Dave, a comedy executive-produced by Scooter Braun that included actor Kevin Hart and rapper Lil Dicky.
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In 2007, Scooter Braun established SB Projects, an entertainment and marketing company that encompassed ventures including Schoolboy Records, SB Management, and Sheba Publishing, a music publishing firm.
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Scooter Braun brokered a partnership between Kanye West and sneaker brand Adidas.
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Ithaca Holdings, Scooter Braun's holding company that includes SB Projects, raised $120 million in venture capital in 2010.
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On May 31,2022, Scooter Braun met with BTS and US President Joe Biden at the White House to discuss the recent rise in anti-Asian hate crimes.
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In 2025, Scooter Braun partnered Hybe America with Jermaine Dupri's So So Def to launch new music and cooperate on distribution and marketing.
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In 2018, The New York Times reported that Scooter Braun had joined David Maisel, founding chairman of Marvel Studios to form Mythos Studios to produce comic book movie franchises in live-action and animated formats.
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Scooter Braun is a partner in the investment firm TQ Ventures.
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In 2012, Scooter Braun was awarded an ACLU Bill of Rights award.
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In 2013, Scooter Braun was included in the annual Time 100 list of the most influential people in the world.
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Scooter Braun appeared a second time on the cover of Billboard in its April 20,2013, issue, alongside Guy Oseary and Troy Carter.
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Scooter Braun was nominated for Grammy awards for his work as a producer and songwriter on Bieber's albums Purpose in 2017 and Justice in 2022.
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In 2018, Scooter Braun received the Harry Chapin Memorial Humanitarian Award for his philanthropic efforts in 2017.
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Scooter Braun received the Save the Children's Humanitarian Award that year.
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Scooter Braun hosted a fundraiser for Hillary Clinton at his home in 2015.
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Scooter Braun supported developer Rick Caruso in the 2022 Los Angeles mayoral election.
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In December 2023, Scooter Braun spoke at a rally in Tel Aviv's Hostages Square, and featured the mother of an Israeli hostage in a video posted to his Instagram calling for the music industry to spread awareness on the issue.
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Scooter Braun is involved in various charities including the Scooter Braun Family Foundation.
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In 2017, Scooter Braun was an organizer of Hand in Hand, a telethon which raised $55 million for relief efforts related to Hurricane Harvey and Hurricane Irma.
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Scooter Braun coordinated the charity single, "Stuck with U" by Justin Bieber and Ariana Grande, which benefitted the First Responders Children's Foundation to fund grants and scholarships for children of first responders and health care workers that worked on the front lines during the pandemic.
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In 2023, Scooter Braun joined the board of directors of the Make-A-Wish Foundation.
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In March 2024, Scooter Braun launched a fundraising project with Care.
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Scooter Braun filed for divorce in July 2021, which was finalized in September 2022.