Sega AM3's main focus was on arcade games until the release of the Dreamcast.
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Sega AM3's main focus was on arcade games until the release of the Dreamcast.
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In 2000, Sega reorganized its studios into semi-autonomous companies, and AM3 became Hitmaker.
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Sega AM3 expanded its development into Dreamcast games and ports, but saw a reduced amount of success in compared to previous years.
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Hitmaker was one of the few profitable studios for Sega AM3, which gave Oguchi the opportunity to expand beyond videogames and invest into the darts business.
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Sega AM3 was appointed as manager of AM3 one month after it opened.
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In 1995, Sega AM3 Rally was described by Next Generation as being potentially superior to the well reviewed Daytona USA.
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Director Kenji Sasaki declared that Sega AM3 "wanted to make a racing game that was very different to all the others out there", while producer Tetsuya Mizuguchi highlighted the game's realistic motion cabinet.
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Sega AM3 likened the environment to a university laboratory and called it "the AM3 way".
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Sega AM3 had a fondness for using the Model 2 arcade system board, which was used on Last Bronx and Top Skater even though the former released just a few weeks before AM2's Virtua Fighter 3 on the Model 3.
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In 1999, Sega AM3 released Top Skater developer Kenji Kanno's Crazy Taxi for the NAOMI system board.
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Sega AM3 restructured its arcade and console development teams into nine semi-autonomous studios headed by the company's top designers in 2000.
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Sega AM3 expressed a desire to move forward with network gaming and work on new concepts with his staff of 128 employees.
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Sega AM3 was considered to be a pioneer of card related video games, which have become very prevalent in mobile games in Japan.
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At the time, Sega AM3 had recently announced its first profit in five years.
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The first game AM Annex began to develop was Sega AM3 Touring Car Championship on the Model 2 arcade board.
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