11 Facts About Slazenger

Slazenger is a British sports equipment brand owned by the Frasers Group .

Slazenger was established as a sporting goods shop in 1881 by Ralph and Albert Slazenger on London's Cannon Street.

Frasers Group offers a range of products under the "Slazenger" label, including equipment for cricket, field hockey, golf, swimming, and tennis, including athletic shoes and a clothing line.

Slazenger has the longest-running sporting sponsorship in the world, thanks to its association with the Wimbledon Tennis Championship, providing balls for the tournament since 1902.

Slazenger produced the official match ball for the 1966 FIFA World Cup.

Related searches

Slazenger quickly became a leading manufacturer of sporting equipment for golf and tennis.

Four years after the All England Lawn Tennis and Croquet Club held its first-ever championships in 1877, Slazenger produced 'The New Game of Lawn Tennis' complete in a box.

In 1902, Slazenger was appointed as the official tennis ball supplier to The Championships at Wimbledon, and it remains the longest unbroken sporting sponsorship in history.

Slazenger could not re-gear its existing factories to produce products in the new materials and there was a major existing investment in plant and raw materials.

Slazenger tried to market its product against these new products using quality as the unique selling point, but the quality level of imports quickly improved and soon Slazenger lost popularity and fell from prominence.

Rather than investing in the brand, the Slazenger management began downsizing staff numbers, closing branches, cutting back long-standing sponsorship as well as stripping back costs elsewhere within the business.