Sonic Corporation, founded as Sonic Drive-In and more commonly known as Sonic, or "The Drive-In, " is an American drive-in fast food restaurant chain owned by Inspire Brands, the parent company of Arby's and Buffalo Wild Wings.
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Sonic Drive-In, known for its use of carhops on roller skates, annually hosts a competition to determine the top skating carhop in the company.
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Sonic Drive-In decided to work delivering bread because bread is lighter than milk.
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Sonic Drive-In suspected that he could increase his sales by controlling the parking and having the customers order from speakers at their cars, with carhops delivering the food to the cars.
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Sonic Drive-In had some so-called "jukebox boys" wire an intercom system in the parking lot.
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Sonic Drive-In's founders formed Sonic Drive-In Supply as a supply and distribution division in the 1960s.
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In 1973, Sonic Drive-In Supply was restructured as a franchise company that was briefly named Sonic Drive-In Systems of America.
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The next year, Sonic Drive-In moved its offices to leased space in downtown Oklahoma City and began to assume a higher profile in the community.
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In September of 2002, Sonic Corporation introduced PartnerNet to its franchisees, an intranet array of services which for the first time, digitally linked all Sonic Drive-in locations to Sonic Corporation.
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In January 2010, Sonic Drive-In announced that they would begin switching to cage-free eggs, gestation crate-free pork, and chickens killed using controlled-atmosphere stunning methods instead of traditional shackling and water-stunning.
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In late 2010, Sonic Drive-In announced the end of its 17-year relationship with advertising agency Barkley.
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In 2017, Sonic Drive-In announced it would be adding seven new stores in Hawaii in the near future.
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In 2020, Sonic unveiled a new drive-in design with an updated, wider layout for car docks and the drive-thru lane, a new kitchen layout built for efficiency, and an aesthetic makeover.
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In 2020, Sonic Drive-In was ranked 14th in QSR Magazine rankings of the top 50 quick-service and fast-casual restaurant brands in the nation.
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Sonic Drive-In later released a statement that no employee wages were changing.
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Sonic Drive-In contracted with Richard Childress Racing in late 2000 to be an associate sponsor for Dale Earnhardt, Sr.
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Sonic Drive-In returned to NASCAR several years later to sponsor Sam Hornish Jr.
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In 2018 Sonic Drive-In supplemented their "Two Guys" commercials with complementary "Two Gals" commercials.
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In 2020, Sonic Drive-In shifted their "Two Guys" campaign to a new campaign known as "Everyday People" with the same formula but with families instead of guys.
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