The Beano is a multimedia franchise with spin-off books and Christmas annuals, a website, theme park rides, games, cartoon adaptations, and a production company.
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The Beano is a multimedia franchise with spin-off books and Christmas annuals, a website, theme park rides, games, cartoon adaptations, and a production company.
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Worth 2d with a free prize of a "whoopee mask", issue 1 of The Beano was released on 26 July 1938 for the 30th, selling roughly 443,000 copies.
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The Beano editor-in-chief was George Moonie, former sub-editor of The Wizard, who would be editor until the summer of 1959.
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The Beano later explained DC Thomson was a competitive company that wanted to make the best children's literature in the United Kingdom, but there was competition within itself as Beano offices was determined to beat The Dandy popularity.
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The Beano oversaw new merchandising, high sales, and the thousandth and two thousandth issues.
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Behind the scenes of the magazine became humanised throughout the years as DC Thomson's The Beano offices featured on documentary television and Cramond's successor Euan Kerr guest-starred on television for the magazine's 50th anniversary.
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The Beano began to advertise outside of DC Thomson's products in 1988 in order to keep both it and The Dandy "pocket money" cheap, beginning with issue 2407.
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The last genre to leave The Beano was adventure stories: short tales eleven-pictures long in text comics format.
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The Beano alternated between mocking or idolising these characters through story formats; wealthy characters causing mischief, caring about their families or being shown underprivileged lives made the working-class audience relate and sympathise with them.
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Stories used to vary in length and layout, but in 2012, The Beano debuted a chapter called Funsize Funnies where shorter comic strips shared some pages.
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The Beano allows its characters from different strips to interact with each other.
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The Beano was the face of the United Kingdom's 2018 Summer Reading Challenge, called Mischief Makers, which included a special Dennis the Menace novel tie-in called Dennis the Menace and the Chamber of Mischief by Beano artist Nigel Auchterlounie.
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The Beano Specials returned in 2003, and are now published seasonally.
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The Beano was an instant success upon release, and became the longest-running, weekly-issued comic of all time in 2018.
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The Beano annuals are the most popular Christmas annual sold, and old issues sell for thousands at auctions.
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Meanwhile, The Beano inspired comic artists Jay Stephens, Carolyn Edwards and webcomic creator Sarah Millman to either work in the creative industry or create their own stories.
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The Beano has had a few controversies throughout its lifetime, but aspects have either been discontinued or changed to not cause offence.
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