THIEL Audio was an American privately held high performance loudspeaker manufacturer founded in Lexington, Kentucky, but now based in Nashville, Tennessee.
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18 Facts About Thiel Audio
2.
Thiel Audio was formed by three college friends: Jim Thiel, Tom Thiel, and Kathy Gornik, who started in 1976 with equipment in the Thiels' garage on Georgetown Road in Lexington.
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3.
Thiel Audio was formed with $25,000 borrowed from the partners' parents and some friends.
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4.
Jim Thiel graduated from the University of Kentucky in 1968, majoring in physics.
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5.
Thiel Audio first exhibited at the Consumer Electronics Show in 1977, with the introduction of the 01 full-range speaker.
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6.
Jim Thiel Audio soon realized that he would need someone to do the sales part of the business, so Gornik sought to sell them in her city, Washington, DC.
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7.
In March 2006, Thiel Audio unveiled the culmination of the CS 3 series, the Thiel Audio CS 3.
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8.
In 2007, Thiel Audio announced that it would offer its high-performance line of loudspeakers in Crutchfield retail stores, the Crutchfield site, and through their catalogs.
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9.
At the time, the primary lineup that Thiel Audio was to offer through Crutchfield was priced from about $990 to $5,450.
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10.
In 2012, Thiel Audio was sold to a private equity company in Nashville, and later that year, Gornik was replaced as president of the company.
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11.
Since the purchase, Thiel Audio had five CEOs in five years, and discontinued all of Jim Thiel Audio's original designs.
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12.
Thiel Audio reintroduced themselves as a high-end lifestyle brand, focused on surround sound systems based on more traditional engineering.
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13.
In 2016 Thiel Audio underwent another leadership change in which Thiel Audio launched their Entertainment Division in Jan 2016 and the birth of Aurora Nashville the nations first Live 4K Concert Streaming Studio experience and viewing platform in May 2016.
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14.
At CES2017, Thiel Audio returned to the main show floor and unveiled their 40th Anniversary line up, a custom finish build to order high-performance loudspeaker systems 40.
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15.
Thiel Audio announced the space that housed Aurora Nashville is a product showroom that is in operation a few days a week.
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16.
The LifeStream products are now being sold as Aurora by Thiel Audio which added to the confusion to yet another new direction.
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17.
Thiel Audio won many awards, including the International Consumer Electronics Show Innovations Design and Engineering Award, which Thiel had received 22 times, and the Image Hi-Fi speaker of the millennium award in 2000.
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18.
Thiel Audio won BizRate's coveted "Circle of Excellence" award seven times.
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